[opendtv] Re: Hollywood may demand DRM for larger harddrives
- From: "Silvio Macedo" <s.macedo@xxxxxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 26 Jul 2005 12:18:07 +0100
Hi,
Without going into the details of the ongoing mail exchange, I would
point out that nothing can be worse than XVid/DivX screeners. Yes -
people do actually go into a theatre and tape the movie on a camera -
and this sort of, kind of, "movies" get distributed and very much
seen by "that" most profitable segment of man-25-to-35 year old.
Whatever the DRM technology we pick, pointing a camera to a plasma
screen or patching your graphics card DirectX drivers to dump every
frame or anything else of the sort, will provide many times the
quality of a screener - and hence, will be far more appealing for
pirates, and uncontrolled revenue.
Watermarking ? - first, few of these users will care, and secondly,
there is a huge amount of things you can do to a video to destroy its
watermark. In this race, too, pirates will always win - and one cannot
continuously distribute firmware to hardware devices for security
updates (unless they are networked, of course).
My conclusion, as I've said many times, and inline with others that
wrote before in this mailing list, is that the solution is: cheaper
content, far easier to get ( one click away max or pushed (user
profiling)) and a different value chain - in particular, geography can
no longer be a factor in distribution - the pressure for distribution
is simply too much - and more intrusive advertisements.=20
Silvio
> -----Original Message-----
> From: opendtv-bounce@xxxxxxxxxxxxx=20
> [mailto:opendtv-bounce@xxxxxxxxxxxxx] On Behalf Of John Willkie
> Sent: 25 July 2005 16:54
> To: opendtv@xxxxxxxxxxxxx
> Subject: [opendtv] Re: Hollywood may demand DRM for larger
harddrives
>=20
>=20
> yeah -- another disconnect from reality. Only the extremely poor
or
> avaracious will watch pirate content over paying for the=20
> rights to watch
> professional content. Note that DVDs cost less than 2x the cost of
in
> person admission. When was the last time you ACTUALLY paid=20
> money to see an
> independent film? Are you an IFC subscriber? I suspect=20
> you're just deeply
> into cost-avoidance, and figure any content is better than=20
> paid content.
>=20
> It's funny that you bring up the Hollings suggestion -- dead=20
> for more than
> half a decade -- and call it a Disney move.
>=20
> You are unlikely to ever get the ability to grant a MS DRM license.
>=20
> While computers will continue to play unprotected content, my=20
> point was that
> content can decide what platform is appropriate for being=20
> copied to: the
> EXACT opposite of what you extracted, yet within what I said,=20
> since content
> can decide not to care what the platform is.
>=20
> John Willkie
> ----- Original Message -----=20
> From: "Tom Barry" <trbarry@xxxxxxxxxxx>
> To: <opendtv@xxxxxxxxxxxxx>
> Sent: Sunday, July 24, 2005 2:55 PM
> Subject: [opendtv] Re: Hollywood may demand DRM for larger
harddrives
>=20
>=20
> >
> >
> > John Willkie wrote:
> > > so, you know about hell, too?
> > >
> > A little bit. But only in the visions of the older
Disney/Hollings
> > proposals where all computers would be locked such that=20
> they could not
> > play any unprotected content. This is still very unlikely=20
> to come about
> > since the cost to competitive American computing would be=20
> immense and
> > too many folks would squeal vigorously.
> >
> > > They may not demand, but they can determine the=20
> conditions for their
> content
> > > to be stored, once it's in DRM form. A harddrive lacking=20
> a certain key
> > > could be easily prevented from storing content. Many=20
> companies have
> been
> > > working on this technology since the middle of the=20
> previous decade.
> Much
> > > hype, too. It's turned out to be a MS DRM world.
> > >
> > > And, Tom, you must have missed several recent=20
> announcements from MS and
> > > Hollywierd. Work continues, and "Longhorn" will be=20
> called "Vista."
> What do
> > > you think their talking about viewing?
> > >
> > The Trusted Computing platforms, or whatever they will be=20
> called next,
> > will still probably allowed unprotected media to play. And if the
> > burden to play protected media is too large then people=20
> will probably
> > avoid it. And frankly, if only certain sub-systems and media are
> > protected then I could probably live with that. But I don't
expect
> > Hollywood to accept reasonable compromises yet. For instance, my
> > experiences trying to get fully licensed phone-home MS-DRM were
> > completely unworkable with the couple of discs I bought.
> >
> > Meanwhile, there is a hidden assumption that nobody would=20
> have any media
> > to play if Hollywood was not satisfied. I expect the amateur and
> > independent movie makers and the pirates all will continue to
supply
> > whatever the big Hollywood concerns withhold.
> >
> > - Tom
> >
> >
> > > John Willkie
> > >
> > >
> > > ----- Original Message -----=20
> > > From: "Tom Barry" <trbarry@xxxxxxxxxxx>
> > > To: <opendtv@xxxxxxxxxxxxx>
> > > Sent: Thursday, July 21, 2005 4:50 AM
> > > Subject: [opendtv] Re: Hollywood may demand DRM for=20
> larger harddrives
> > >
> > >
> > >
> > >>
> > >>Jeroen Stessen wrote:
> > >> >>Hollywood may demand DRM for larger harddrives - analyst
> > >>
> > >>People in Hell want ice water. Hollywood is in no=20
> position to "demand"
> > >>this.
> > >>
> > >>- Tom
> > >>
> > >>
> > >>
> > >>>Hello,
> > >>>
> > >>>See: http://www.tomshardware.com/hardnews/20050720_191403.html
> > >>>
> > >>>
> > >>>
> > >>>>Hollywood may demand DRM for larger harddrives - analyst
> > >>>>By Scott Fulton
> > >>>>July 20, 2005 - 19:14 EST
> > >>>>(...)
> > >>>>The moment you become capable of reading and writing movies
and
> > >>>>transporting that content across borders, Cai said,=20
> "Hollywood can
> > >>>>get really concerned. What if you can carry like 20=20
> movies with you
> > >>>>all the time, and they can't control the content any=20
> more?" It's the
> > >>>>possible crossing of geographic boundaries that's the=20
> problem, Cai
> > >>>>said - a problem that wouldn't crop up if the media=20
> device were made
> > >>>>to sit on your desktop at home, no matter how small it
becomes.
> > >>>>(...)
> > >>>
> > >>>
> > >>>Greetings,
> > >>>-- Jeroen
> > >>>
> > >>>
> > >
> > >
> +-------------------------------+-----------------------------
> -------------+
> > >
> > >>>| From: Jeroen H. Stessen | E-mail: =20
> Jeroen.Stessen@xxxxxxxxxxx |
> > >>>| Building: SFJ-5.22 Eindhoven | Deptmt.: Philips=20
> Applied Technologies
> > >
> > > |
> > >
> > >>>| Phone: ++31.40.2732739 | Visiting & mail=20
> address: Glaslaan 2 |
> > >>>| Mobile: ++31.6.44680021 | NL 5616 LW Eindhoven,=20
> the Netherlands
> > >
> > > |
> > >
> > >>>| Pager: ++31.6.65133818 | Website:
> > >
> > > http://www.apptech.philips.com/
> > >
> > >>>|
> > >>>
> > >
> > >
> +-------------------------------+-----------------------------
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