[opendtv] Re: DTT tuner design
- From: "johnwillkie" <johnwillkie@xxxxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 5 Jul 2007 12:17:57 -0700
Don;
The second-run situation, I think, has an awful lot to do with TV's
preference for all-barter deals in off-net syndication. The cable nets
(particularly those with little or no locally-produced content) seem to want
to pay big money and give time for first-run off-net. It's a simple buy:
one purchaser.
Compare that to selling market-by-market with customized deals and no money:
only barter.
If cable decides not to 'pay' (they pay broadcasters only a pittance, if
anything) they will lose everything. Aside from the news channels, cartoons
and C-SPAN, they lose more than 90% of their first-run programming. And,
these other channels don't get much audience!
And, in case nobody else has pointed it out, there IS MUST CARRY/RETRANS
CONSENT for DIGITAL after analog shut-off. You missed this entirely: there
is no MAY CARRY for DIGITAL into ANALOG after the shutdown of analog.
Cable system will either have to both 1) change their technical model and 2)
swap out every analog box if they don't have agreements to convert to analog
the DTV signals of all the broadcasters in their area after analog shutdown.
This, my friend, is why we had cable systems whining last fall -- they are
now negotiating post-analog deals, and they don't like the fact that they
have to pay.
John Willkie
P.S. Delivery? That's a loser's game. The only winners create content.
Ever hear the term "content is king?" Content companies get bigger; notice
all the film exhibitors going bankrupt in the last few years? (newspapers
are next.)
-----Mensaje original-----
De: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] En
nombre de Don Moore
Enviado el: Wednesday, July 04, 2007 9:34 AM
Para: opendtv@xxxxxxxxxxxxx
Asunto: [opendtv] Re: DTT tuner design
Tom Barry wrote:
>
> And I'm not sure whether broadcasters prefer their viewers use antennas
> vs the above. In many ways it is simpler and more profitable to just
> let cable support them, especially if you can get paid for it.
>
> Of course in the long run this is likely to devalue the OTA franchise
> politically and cause some more encroachments on the spectrum, relative
> interference worries, exclusive local rights, net affiliate contract
> renegotiations, etc.
A lot of broadcasters are already feeding cable (and satellite) direct,
by-passing the transmitters.
Have you ever thought about "What If Cable Decides NOT to pay?" Right now
as content providers look for the best deal for distribution, the
broadcasters are getting locked out
more often now. Off-Network Syndication is going to cable for first run,
while the broadcasters are left with the scraps or second runs.
There's no Must Carry for digital once the analog stream is shut down.
2/17/09 might be cable's chance to run without the local broadcaster - they
might even turn the tables on
the broadcasters by demanding carriage fees or revenue splits.
Throw in the IPTV solution and you have a real fight for who stays in the
delivery business.
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