[opendtv] Re: ConnecTV is bringing ads to TV viewers' mobile devices
- From: "TLM" <TLM@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Sun, 6 Jan 2013 09:53:06 -0800
Somewhat relevant - I recently viewed a popular 30 minute TV show. I
noticed something like 30% of it being ads that I skipped over (I see the
STB minute counter at the bottom of my screen). Call it 10 minutes of ads,
or about 1/3rd. Good thing I had it on the PVR and had a remote in my hand.
I really liked the show. But I couldn't tell you what was in the ads. We
probably would have paid extra to watch the show alone, and save space on my
PVR, without the ads.
And a comment about live events: it is invaluable to have the Pause button
during the Rose Parade or the Super Bowl to answer the phone or the front
door or to tell people in the kitchen can you please shut up or take it
outside.
From: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] On
Behalf Of Kon Wilms
Sent: Sunday, January 06, 2013 9:09 AM
To: opendtv@xxxxxxxxxxxxx
Subject: [opendtv] Re: ConnecTV is bringing ads to TV viewers' mobile
devices
On Sun, Jan 6, 2013 at 8:53 AM, Craig Birkmaier <craig@xxxxxxxxx> wrote:
Then again, in an environment where hand held devices will be in use along
with the TV, there is vast potential to link them together in useful ways.
I use a handheld while I watch TV when I place little value on the content
playing on the TV. Put ads on it and I will either skip those or turn the TV
off. Put ads on an application I pay for and I will downvote it and
uninstall/refund it. Put ads on a free application and I won't install it.
And I can absolutely guarantee you everyone else there feels the same way.
Except people too cheap to pay a few bucks. But those people wouldn't buy
your advertised products either - they are too cheap for that as well.
We now pay directly for much of our entertainment, but commercials are still
an important part of the equation. And advertisers will be drawn to media
that is more effective than the shot gun approach used by most TV channels.
Quantity over quality. As with internet banner ads, being able to easily and
programmatically serve ads means users are bombarded with them. Being able
to command all the real estate for multiple ads means most applications just
get thrashed to the point of being useless for their original use. They will
be drawn to it, and ad departments will ruin the user experience and UIX as
per usual.
I can easily imagine that some e-commerce interactions on a mobile device
could earn you a commercial free VOD experience...
Thanks but I'd rather pay for it than waste my time. VOD for a buck to 5
bucks for something I care to watch for 1-2 hours is more profitable to me
than wasting my time to get something of that time/dollar value for free.
Imagine Amazon Prime Time - Free shipping for your purchases AND Amazon
points to buy the fresh content that is not available for "Free" streaming.
I can imagine uninstalling that rather quickly.
Incidentally, we have one of these new Panasonic TVs for development at
work. It slides in a banner ad when you turn it on. Almost everyone who has
seen that has discounted the actual TV itself as being low quality or
sub-par in value.
And as for second screen, I think Mark Cuban put it best - if people are
watching that second screen, they are either not engaged, not interested or
have been disengaged from the content they were originally watching. And
I'll add exponentially so depending on age demographic, due to the fact that
some people may take longer to parse out that ad and fill out whatever forms
on their device, completely tunnel vision/disengaging them from the content.
In these cases, showing ads loses you money.
I think it's time for the ad industry to genuinely evolve much like the
content industry has had to (but still resists).
Cheers
Kon
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