[opendtv] ConnecTV is bringing ads to TV viewers' mobile devices
- From: Monty Solomon <monty@xxxxxxxxxx>
- To: undisclosed-recipient:;
- Date: Sat, 5 Jan 2013 13:13:02 -0500
ConnecTV is bringing ads to TV viewers' mobile devices
When the Ad Sync technology recognizes a commercial, actor or key
term on television, it can deliver a related ad to the smartphones
and tablet computers in the room.
By Dawn C. Chmielewski, Los Angeles Times
January 4, 2013
A technology company whose iPad and computer application seeks to
make television viewing more "social" is working to make TV
commercials more interactive too.
ConnecTV is launching a new type of advertising network that will
enable brands to enhance their television commercials by delivering a
second-screen experience to smartphones and tablets. The Ad Sync
technology recognizes the spot airing on TV - say, an ad for "The
Hobbit: An Unexpected Journey" - then delivers information to the
portable devices in the room about the nearest theaters screening the
movie.
A feature called TV Words allows advertisers to buy key terms - much
as brands do now with Internet search through Google Inc.'s AdWords.
Anytime a particular name or phrase is spoken on television, a
related ad would pop up on a smartphone, tablet or computer running
ConnecTV's free app (or other apps that are part of the network).
...
http://www.latimes.com/entertainment/envelope/cotown/la-fi-ct-connectv-20130104,0,7034239.story
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