[opendtv] Re: ConnecTV is bringing ads to TV viewers' mobile devices
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Fri, 11 Jan 2013 10:06:34 -0500
At 12:26 PM -0500 1/6/13, Mark Schubin wrote:
I tend to agree (which is why I argued at the 2012 Technology Summit
for Cinema against second screens being allowed in those
auditoriums). But I'd like to point out that I've seen some of the
video that Sarah Pearson, head of the 1-3-9 Media Lab at Actual
Customer Behaviour in the UK, will be showing at the HPA Tech
Retreat, and it revealed some fascinating behavior.
Actual Customer Behaviour analyzes exactly what its name implies.
With permission, they spy on users in their homes, with multiple
cameras, including the ones in the devices.
In one sequence, a young woman (in her 20s) is lounging on a sofa, a
tablet propped on her knees, a smartphone in her hands, and a TV on.
She is clearly devoting her attention to the screens in order of
proximity to her. BUT, when hearing something from the TV, her
attention shifts to that and stays there for the duration of
whatever grabbed her interest.
So maybe it's not the second screen causing disengagement with the
TV but the TV causing disengagement with the handheld device.
Two comments:
1. Recently when I went to the cinema, I was surfing on my cell phone
while waiting for the 20 minutes of commercials and six or seven
movie trailers to end. I had every intention of turning the phone off
when the movie I was paying for began. But a guy behind me got all
upset and told me to turn my phone off.
2. As humans we may not be all that good at multitasking, but our
stimulus cluttered world teaches us to try anyway. Can you say
texting and driving?
The idea of having the TV on as background noise is commonplace.
Probably habit. This is especially true of channels like 24 hour news
and many sporting events.
Personally, I find TV to be the perfect cure for insomnia...
Wonder how many hours of TV "watching" in the UK consumer behavior
study showed people asleep on the sofa or in their recliner.
Maybe I can write an app for smart TVs. It would turn the TV off to
save electricity when the voice command system detects the rhythmic
pattern of someone snoring.
Regards
Craig
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