[opendtv] Re: Barriers eroding to LCD TV adoption

  • From: Craig Birkmaier <craig@xxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Wed, 7 Jul 2004 10:58:04 -0400

At 3:30 PM +0100 7/2/04, John Willkie wrote:
>Sounds good to me.  Wasn't it just last year that you pointed out a similar
>price delta of close to $1K, and you were saying that it wouldn't come down
>for many years?

Uhhhhh. NO!

I have been saying for several years that the price delta will be at 
least $300 for years to come. I was arguing against the notion that 
that delta would soon drop into the noise level. Others were saying 
that the added cost delta would soon be $50...that's barely enough to 
cover the cost of all the royalty payments.

Am I surprised that the delta has now shrunk to only $300 on the 
cheapest models?

Not really. This is the right territory for a basic implementation 
today. It is important to note that the delta is still much larger on 
higher end sets.

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