[opendtv] Re: Barriers eroding to LCD TV adoption

  • From: Craig Birkmaier <craig@xxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Thu, 1 Jul 2004 08:40:53 -0400

At 4:07 PM -0400 6/30/04, Manfredi, Albert E wrote:
>By 2008, a panel for a 30-inch/32-inch LCD TV will cost less
>than half of what it costs today, sliding from $953 to $430,
>according to industry watcher DisplaySearch. From 2003 to
>2008, LCD TVs will go from being the smallest segment of the
>flat-panel market to the largest, growing at a compound
>annual rate of 68 percent, from $2.3 billion to $25.7
>But price is everything - and at present the price of
>flat-screen TVs isn't right, said Ross Young, president of
>DisplaySearch. "The model of 30-inch LCD TVs priced similar
>to 42-inch plasma TVs is not working in the United States,"
>he said.

What this story points out is that there is potential for LCD panels 
to replace CRTs for the smaller displays that are found around the 
typical home. But the cost premium for LCD panels is going to be a 
major issue for years to come.

Today, Dell offers a 30" HD ready LCD panel for $2,999. A comparable 
CRT display can be found for less than $500. Even with a 50% price 
drop the LCD panel is still going to be expensive relative to a CRT. 
And revies of the Dell TV note that it is too small for use in a home 
theater system, but a good fit for a bedroom.

The HDTV viewing experience requires a big screen that covers about 
30 degrees of the field of view. LCS panels can do this in computing 
applications (e.g. the new 30" Apple Cinema HD display), but they are 
just expensive SDTV displays when viewed at normal TV viewing 

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