Excellent points. The current version of Classic Movies is cut up. So the
commercials are within the movies and it is nothing but fill between movies. So
instead of commercials between “It’s 10 minutes till Showtime” and “It’s 9
minutes till Showtime”, we run 50 second “Come by the snack bar for mouth
watering hotdogs”. Thus more entertainment between movies.
As for the fill between movies, same as below.
Rick Goetz
R & L Media Systems
rickg@xxxxxxxxxxxxxxxxxx
From: lptv-bounce@xxxxxxxxxxxxx [mailto:lptv-bounce@xxxxxxxxxxxxx] On Behalf Of ;
Jon C. Moon
Sent: Wednesday, March 31, 2021 2:43 PM
To: lptv@xxxxxxxxxxxxx
Subject: [lptv] Re: Movies
So Papa Elliott Block always pointed out that most people at the theater don't
stay to watch the ending credits. Once the entertainment over, you've lost most
of your audience.
Seems reasonable that it works that way for TV, so ad breaks within the
programming makes sense to me...after all, that's the way the major commercial
broadcasters do it.
But, yeah, it takes a lot more work to cut up movies and make sure they time
out properly. Then again, there's nothing wrong with trying different
approaches - there are no hard rules!
Another argument for breaking it up with commercial breaks is that your viewers
have to take a pee some time!
Jon C. Moon
Ridgeline TV Channel 99
706-897-0872
www.ridgelinetv.net <http://www.ridgelinetv.net/>
On Mar 31, 2021, at 11:25 AM, Richard Goetz <rickg@xxxxxxxxxxxxxxxxxx> wrote:
For our Movie channel, we made 6 hour clusters of movies, so (4) 1:30 or (3)
2:00 or (1) 2:30, (1) 2:00 and (1) 1:30. We then made (2) “What’s playing”
videos:
Up Next
12:00 A Boy, A Girl and A Dog
2:00 Farewell To Arms
4:00 A Double Life
And
Up Next
6:00 A Boy, A Girl and A Dog
8:00 Farewell To Arms
10:00 A Double Life
It was always going to be one or the other.
Rick Goetz
R & L Media Systems
<mailto:rickg@xxxxxxxxxxxxxxxxxx> rickg@xxxxxxxxxxxxxxxxxx
From: <mailto:lptv-bounce@xxxxxxxxxxxxx> lptv-bounce@xxxxxxxxxxxxx [
<mailto:lptv-bounce@xxxxxxxxxxxxx> mailto:lptv-bounce@xxxxxxxxxxxxx] On Behalf ;
Of Maureen Cooper (Redacted sender "maureen.goliath" for DMARC)
Sent: Tuesday, March 30, 2021 3:19 PM
To: <mailto:lptv@xxxxxxxxxxxxx> lptv@xxxxxxxxxxxxx
Subject: [lptv] Re: Movies
I almost agree with that concept. It does give it a premium look and perhaps
in the extra time, with any behind the scenes shots that could run after the
show, with the commercial breaks in between and them, and then a short
120-second promo on what's coming up next. And leave the promo general "coming
up next;" this way you can use the same promo prior to airing that show again,
and not date it, or put a certain time one it. Saves time in making new promos
every week. And then on the half hour series - run some series together like
four episodes of Zorro and fill the commercial breaks on those as usual. Run
some more movies, then do a four-in-a-row, episodic series on something
different, like whatever meets the genre of the network, or channel; Bonanza,
or comedy, I Love Lucy, etc... That would be cool, and I know promos are king
to keeping the audience waiting, or they change the channel. imo
Sincerely,
Maureen Cooper
Program Director, Simultv
Maybacks/Holyfield TV Networks
(o)480-408-0424
<http://www.iholyfieldtv.com/> www.iHolyfieldtv.com
<http://www.simultv.com/> www.Simultv.com
<http://www.maybacksglobal.com/> www.maybacksglobal.com
On Tuesday, March 30, 2021, 04:48:25 AM MST, Richard Goetz <
<mailto:rickg@xxxxxxxxxxxxxxxxxx> rickg@xxxxxxxxxxxxxxxxxx> wrote:
I asked this a few years ago but decided to ask it again as times have
changed.
In regard to running Classic Movies, is it better to break them up and run a
commercial break every 20 minutes or run them whole and run the commercials
between movies in the “it’s 10 minutes till show time”, Commercial Break, “it’s
9 minutes till show time”. I started out as whole movies, then cut them up on
the advice of Elliot Block, but was working with Tony Tidwell at WBII who is
running whole movies and he seems to be getting good response from whole movies
since they complain when they do not run right and now that I think about it, I
got better response from whole movies. Whole movies makes it feel more like a
premium movie channel.
Rick Goetz
R & L Media Systems
<mailto:rickg@xxxxxxxxxxxxxxxxxx> rickg@xxxxxxxxxxxxxxxxxx
