Come on Gil, your thoughts.
From: lptv-bounce@xxxxxxxxxxxxx [mailto:lptv-bounce@xxxxxxxxxxxxx] On Behalf Of ;
Richard Goetz
Sent: Saturday, November 27, 2021 7:57 AM
To: lptv@xxxxxxxxxxxxx
Subject: [lptv] Movies
I was thinking (yes, I know that is a dangerous thing to do). When we go to
a movie theatre, do we go to watch every movie at the theatre? I bet 98% of the
time we only go to watch one movie. So why do we try to cram as many movies at
a viewer as we can. Maybe, just maybe, we should take 6.0 rating and higher
movies and run them for a 24 hour period, say 7PM – 7PM the next day. The folks
at home can tune in anytime they want an watch a quality movie like The
Inspector General, Till The Clouds Roll By, etc and not have to watch junk.
Much like when TBS runs “A Christmas Story” on Christmas day. Most folks are
going to tune in at some time to watch an old favorite. And it would be easy to
program an hour slot that repeats 24 times or a 1.5 hour that repeats 16 times,
etc.
If you are going to run the movies with no commercial breaks, I suggest
running them like TBS did in the early days starting at 5 minutes after the
hour. So you run fill, i.e. movie trailers with spots inbetween till :20 or :50
depending on which half hour the movie is starting, filling with “stop by the
snack bar” fill material till :25 or :55, then start “10 min. Till Show time”
and a 1 minute break, “9 min. Till Show time” and a 1 minute break, etc. You
may want to put what the movie is in these slots to hold interest, like a
“Showing Tonight” bumper and 6-8 seconds of the opening title credit. People
switching on the half or the top of the hour should get hooked on the drive in
countdown and at least see what the movie is about. That makes “5 minutes till
show time” till “Showtime” some prime spot land, maybe getting 50% more than
the other slots.
Thoughts? Talk folks, that is what this is about.
Richard Goetz
rickg@xxxxxxxxxxxxxxxxxx
615 826-0792
