Sorry, out with the family shopping today. But I'll respond as I'm waiting
for my wife to get out of ULTA.
I'd say maybe not do a 24 hour loop but maybe do it with 2 to 3 movies
that rotate with the same concept. Have the best of the 3 movies play at
night during prime. And during the promo before the movie highlight not
only the movie about to play but the other 2 that are gonna play the next
day with a preview.
Regards,
Gil Reynolds
VP / Station Manager
Hometown Television:
XL7-TV (K07XL Mtn. Home)
K26-TV (K26GS Harrison)
Over the Air - Ch 26 | COX – Ch 843 | Suddenlink – Ch 22 | Ritter – Ch 22,
26.1-26.7 | Yelcot - Ch 70-75 | Natco - Ch 27-33
1226 Commerce Drive
Mountain, Home, AR 72653
Office: 870-424-6957
Cell 870-391-6060
HometownTV.net
On Sat, Nov 27, 2021, 9:51 AM Richard Goetz <rickg@xxxxxxxxxxxxxxxxxx>
wrote:
Come on Gil, your thoughts.
*From:* lptv-bounce@xxxxxxxxxxxxx [mailto:lptv-bounce@xxxxxxxxxxxxx] *On
Behalf Of *Richard Goetz
*Sent:* Saturday, November 27, 2021 7:57 AM
*To:* lptv@xxxxxxxxxxxxx
*Subject:* [lptv] Movies
I was thinking (yes, I know that is a dangerous thing to do). When we
go to a movie theatre, do we go to watch every movie at the theatre? I bet
98% of the time we only go to watch one movie. So why do we try to cram as
many movies at a viewer as we can. Maybe, just maybe, we should take 6.0
rating and higher movies and run them for a 24 hour period, say 7PM – 7PM
the next day. The folks at home can tune in anytime they want an watch a
quality movie like The Inspector General, Till The Clouds Roll By, etc
and not have to watch junk. Much like when TBS runs “A Christmas Story”
on Christmas day. Most folks are going to tune in at some time to watch an
old favorite. And it would be easy to program an hour slot that repeats 24
times or a 1.5 hour that repeats 16 times, etc.
If you are going to run the movies with no commercial breaks, I suggest
running them like TBS did in the early days starting at 5 minutes after the
hour. So you run fill, i.e. movie trailers with spots inbetween till :20 or
:50 depending on which half hour the movie is starting, filling with “stop
by the snack bar” fill material till :25 or :55, then start “10 min. Till
Show time” and a 1 minute break, “9 min. Till Show time” and a 1 minute
break, etc. You may want to put what the movie is in these slots to hold
interest, like a “Showing Tonight” bumper and 6-8 seconds of the opening
title credit. People switching on the half or the top of the hour should
get hooked on the drive in countdown and at least see what the movie is
about. That makes “5 minutes till show time” till “Showtime” some prime
spot land, maybe getting 50% more than the other slots.
Thoughts? Talk folks, that is what this is about.
Richard Goetz
rickg@xxxxxxxxxxxxxxxxxx
615 826-0792
