[LRflex] Interview with Steven K. Lee (current issue of Leica Fotografie)
- From: Juan Gea-Banacloche <banacloj@xxxxxxx>
- To: leicareflex@xxxxxxxxxxxxx
- Date: Sat, 12 May 2007 13:56:11 -0400
The current issue of LFI has an interview with Mr. Lee that I found
very interesting. Minimal excerpts may be found online (<http://
www.lfi-online.de/ceemes/page/show/index_e>). Some of his quotes that
caught my attention are:
"Take the Leica R system: the R crowd are the most die-hard Leica
fans of all. I have a Leicaflex SL, R4, R4s, R4s2, R5, two R7s and
six lenses. I am a die-hard Leicaflex guy and a serious fan of the
Leica R".
"The R is a manual focus camera, so we've got to do something about
that. The R of today is a big camera with an add-on digital back.
We've got to do something about that, too!"
"I still believe that Leica R users are more emotionally loyal than M
users, because they feel they are the underdogs of the SLR world"
"What do the customers really need? Do they really need a 60 percent
MTF at 40 lppmm at f/1.4? That's not a need. If you build it, you'll
kill yourself making it, and sure, everybody will go "wow!" - but
that doesn't mean it will sell. (...) A need state is knowing you are
in posession of something superior".
"If we aren't competitive in the marketplace, we have no right to ask
people if they want to buy a Leica".
"Our objectives are clear: superior experience and superior results
for customers who we understand".
"Since I've been here I've rehired about 25 to 30 people in
production. I'm also rehiring about 20 to 30 people in engineering.
They're all coming back!"
"I'm positive that we'll have a very interesting discussion at
Photokina 2008. Whether you are talking to my successor or me, I
think you'll see me there"
Food for speculation...
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