[rollei_list] Re: Decline of Rollieflex/Film

  • From: "Austin Franklin" <austin.franklin@xxxxxxxxxxx>
  • To: <rollei_list@xxxxxxxxxxxxx>
  • Date: Thu, 25 Mar 2010 17:27:21 -0500

Hi Allen,

I disagree that they aren't similar.  Both are medium format, both have a
6x6 format, both have a Planar lense.  Sure, the Hasselblad has
interchangeable lenses, and if that is an important criteria, then there is
no choice.  But, if that is not as important, then they are both a
consideration.  I have to choose between the two when I go to
shoot...sometimes I take the Rollei, and sometimes the Hasselblad.

As I have said, and whether you believe they are similar or not, if the
Hasselblad didn't exist, what would have been the other choices?  I'd say
Rollei would be at the top of the list.  Every Hasselblad sale took a sale
from another manufacturer.  People didn't just all of a sudden wake up one
morning, having not wanted a MF camera before, and go to the store and
bought a Hasselblad.  These Hasselblad purchasers wouldn't have gone and
bought a TV instead.  They wanted a medium format camera.

Regards,

Austin

> -----Original Message-----
> From: rollei_list-bounce@xxxxxxxxxxxxx
> [mailto:rollei_list-bounce@xxxxxxxxxxxxx]On Behalf Of Allen Zak
> Sent: Thursday, March 25, 2010 4:15 PM
> To: rollei_list@xxxxxxxxxxxxx
> Subject: [rollei_list] Re: Decline of Rollieflex/Film
>
>
> But they weren't similar.  The advent of Hassy gave photographers
> another category of gear to consider.  Rollei was a fixed lens machine
> with limited accessory options compared to the Hasselblad, which was an
> extensive modular system.  Comparing them is akin to considering Leica
> and Kodak 35 to be similar because they were both 35 mm rangefinder
> cameras.  While thousands were moving to Hasselblad, many more MF
> photographers staying with TLR often chose Minolta or Yashica TLRs,
> while millions went to 35 mm.  For professional and dedicated amateur
> purposes, Rollei simply became obsolescent while being more expensive
> than very capable Japanese competitors.  I still believe that
> Hasselblad had little or no part in the decline.
>
> Allen Zak
>
> On Mar 25, 2010, at 5:02 PM, Austin Franklin wrote:
>
> > Unless you can show substantiated figures that show people who bought
> > Hasselblads would have not considered a Rollei as an option, I don't
> > think
> > there is a way to establish the claim that Hasselblad didn't
> > contribute to
> > the decline in sales of the Rollei TLR.  The fact that they were sold
> > at the
> > same time, and were so similar is clear enough indication that it had
> > to
> > have some contribution, if not a significant one.  And again, what if
> > the
> > Hasselblad weren't around?  What else would all those thousands of
> > people
> > who bought Hasselblads have bought?
> >
> > Regards,
> >
> > Austin
>
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