You're confusing cost with price. They might have sold less product with a
lower price. Think about that Forte film. How many people refuse to buy
Forte,Efke etc because it's "cheap" and therefore not any good. OTOH stick
the Forte in a nicer box. Raise the price. Watch the same people rave about
the special film worth any price.
:) Sorry, that was a cheap shot.
Agfa 4x5 was even cheaper then Ilford. I can't get any more-(
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