[opendtv] Re: Freeview realities
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Sat, 18 Nov 2006 10:34:54 -0500
At 4:31 PM -0500 11/17/06, Manfredi, Albert E wrote:
Whether a Disney, a Scripps Howard, or a Sinclair owns the OTA network,
the same "go figure" applies. What matters to these companies is to make
revenue from the service. You don't need a subscription fee to create
revenue. Even AOL could figure that out.
You may not need that subscription fee to operate a business
profitably. Clearly this is the case in Great Britain, where
commercial networks are paying a hefty fee to put their advertiser
supported programming on Freeview. Given the fact that the U.S.
content oligopoly and local broadcasters ARE able to get both
advertising revenue AND subscriber fees, why in the world would they
build a FTA multichannel service for which they could ONLY get
advertising revenue?
Regards
Craig
Noting that more than one-third of the revenues for the Disney
corporation are generated by subscriber fees.
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