[gameprogrammer] Re: Current game projects...

  • From: Bob Pendleton <bob@xxxxxxxxxxxxx>
  • To: Gameprogrammer Mailing List <gameprogrammer@xxxxxxxxxxxxx>
  • Date: Tue, 01 Mar 2005 15:59:31 -0600

On Tue, 2005-03-01 at 16:41 -0500, Bob Johnston wrote:
> Would selling to Japan and Korea require localization of game VO's and text
> or leaving everything in English be acceptable enough?

You know, I asked the list about that a few years ago. The replies I got
surprised me. It seems that in a large part of the world, and especially
in Eastern Europe and South America, the people looked down on localized
games. They assumed that they were done by local people and must be
inferior to commercial games produces in the US and the UK. But, I don't
think there were any comments from anyone in Japan or China.

I think that so much of the world learns English as a trade language
that English is accepted for games in a lot of places that don't speak
English as a native language. OTOH, I have heard a lot of complaints
about the use of American English versus British English. Large parts of
the world were once part of the British Empire and are very particular
about speaking "The Queens English" and look down on American English.

Personally, I would not try to do localization unless you have access to
an expert on the culture you are targeting. 

                Bob Pendleton

> 
> Bob Johnston
> 
> ----- Original Message ----- 
> From: "Bob Pendleton" <bob@xxxxxxxxxxxxx>
> To: "Gameprogrammer Mailing List" <gameprogrammer@xxxxxxxxxxxxx>
> Sent: Tuesday, March 01, 2005 3:30 PM
> Subject: [gameprogrammer] Re: Current game projects...
> 
> 
> > On Tue, 2005-03-01 at 19:35 +0000, Adrian Brown wrote:
> > > Thanks for the ideas - it was just an example price - nothing is set in
> > > concrete yet, it will more than likely be done in USD/EUR/GBP - didn't
> think
> > > about JPY - that's one for me to think about :)
> >
> > I suspect that the international point of view you have depends on where
> > you are and the kind of business you are in. I grew up in the western US
> > where cultural and economic ties to Japan run deep. But, anyway you look
> > at it Japan is simply too large a market to ignore, especially for
> > games. I know Korea is also a big game market but I don't know much
> > about the rest of Asia, South America, and the non-US parts of the
> > Pacific. Anyone from those parts of the world want to fill us in?
> >
> > Bob Pendleton
> >
> > >
> > > Again thanks for the feedback
> > >
> > > Adrian
> > >
> > > -----Original Message-----
> > > From: gameprogrammer-bounce@xxxxxxxxxxxxx
> > > [mailto:gameprogrammer-bounce@xxxxxxxxxxxxx] On Behalf Of Bob Pendleton
> > > Sent: 01 March 2005 19:03
> > > To: Gameprogrammer Mailing List
> > > Subject: [gameprogrammer] Re: Current game projects...
> > >
> > > On Tue, 2005-03-01 at 13:55 +0000, Adrian Brown wrote:
> > > > Im looking into the possibility of setting up an online games shop
> selling
> > > > cheaper (probably around the 9.99 GBP) games for download + Hardcopy.
> > >
> > > As for pricing, since you will be in an international business, I would
> > > suggest using a somewhat cheaper and perhaps more widely used currency
> > > such as the Japanese Yen or the US dollar. With the current exchange
> > > rate 9.99 GBP is nearly twenty USD and might be a bit steep for US
> > > customers, considering that it is between 1/3 and 1/2 of the price of a
> > > major A level game. OTOH, a price of 9.99 USD or 999 JPY would be seen
> > > as very accessible in most of the industrialized world.
> > >
> > > Simply based on the total size of the potential markets you might want
> > > to list prices in Yen, US dollars, and Euros. Those currencies cover
> > > markets that reach about a billion people. And that is not counting the
> > > regions of the Americas that are used to doing business in USD.
> > >
> > > Of course, the way the USD has been shrinking you would not want to
> > > convert to GBP ASAP :-(
> > >
> > > > The
> > > > idea would be these games would be very fun to play, simple puzzle
> games,
> > > > little action games etc.  Im not talking about the complexity of GTA3
> etc.
> > >
> > >
> > > An honest service of the type you describe would be a great resource for
> > > independent game developers. It is very hard to generate traffic to a
> > > web site with only a couple of games. But, over time a web site with a
> > > large number of games can get a lot of traffic and really help
> > > developers (and make a lot of money for the site owner too :-)
> > >
> > > Good luck with you project and please be sure to keep us posted on the
> > > list. And I mean keep us posted. Post every time you add a new game.
> > > Post sales figures (if you can). The more you remind us that there is a
> > > market for independent games, the more such games will be developed.
> > >
> > > BTW, you might want to look at the games listing on libsdl.org. There
> > > are a lot of potentially commercial games listed there.
> > >
> > > Bob Pendleton
> > >
> > > >
> > > > Im looking to see how many people here would have projects they
> believe
> > > > could be sold via this sort of market.  Obviously a good percentage
> from
> > > > each sale would go back to the author.  It's a way to try and get some
> > > > programmers etc some feedback for all their hard work.
> > > >
> > > > I would be able to supply finished artwork for games should it be
> > > required,
> > > > also technical advice and programming support (Although this list is a
> > > great
> > > > place for general questions as it allows others to see the problems /
> > > > solutions).
> > > >
> > > > If you feel you have a project that you would like to sell via this
> sort
> > > of
> > > > system then please get in touch.
> > > >
> > > > Many Thanks
> > > >
> > > > Adrian
> > > > Enliten (at) btinternet.com
> > > >
> > > > P.S. This list is great, its good to see people helping each other,
> makes
> > > a
> > > > change from all the lists where there are loads of questions but no
> > > answers
> > > > :)
> > > >
> > > >
> > > >
> > > >
> > > > ---------------------
> > > > To unsubscribe go to http://gameprogrammer.com/mailinglist.html
> > > >
> > > >
> > > >
> > >
> > >
> > >
> > > ---------------------
> > > To unsubscribe go to http://gameprogrammer.com/mailinglist.html
> > >
> > >
> > >
> > >
> > > ---------------------
> > > To unsubscribe go to http://gameprogrammer.com/mailinglist.html
> > >
> > >
> > >
> >
> >
> >
> > ---------------------
> > To unsubscribe go to http://gameprogrammer.com/mailinglist.html
> >
> >
> 
> 
> 
> ---------------------
> To unsubscribe go to http://gameprogrammer.com/mailinglist.html
> 
> 
> 



---------------------
To unsubscribe go to http://gameprogrammer.com/mailinglist.html


Other related posts: