Yes, you did miss a big culture change here. Life marches on, but corporate seems not to have woken up to this particular march yet. There is pre Web 2.0 and post Web 2.0. Most TWs are pre Web 2.0, as are most corporate IT environments. Professional IT people will resist this change because Web 2.0 has changed the world of work, and they will have to retrain and re-organise, or retrench. It is also a mindset change, as it is empowering to the less competent whose priority is that things work and how they look rather than how or why they work. I'm curious - who is this forward thinking employer? I am looking for a bit more work currently, and I do have a blog which I use to good effect for my personal marketing. Christine From: austechwriter-bounce@xxxxxxxxxxxxx [mailto:austechwriter-bounce@xxxxxxxxxxxxx] On Behalf Of James Hunt Sent: Wednesday, 3 June 2009 10:53 AM To: austechwriter@xxxxxxxxxxxxx Subject: atw: Blogging and employers There is an interesting current job ad on a Web site, for a technical editor. There is no need for a link - the latest version of the ad leads off with: "UPDATE: THIS IS NOT A TECHNICAL WRITER POSITION. please read the entire advertisment clearly and in full before applying." - and that takes care of most of us, even those who can read clearly. This paragraph in the ad is the interesting one: "A tip for potential candidates, only those who have blogs and relevant memberships will be taken seriously as this is a key indicator to passion for the web. Of course those blogs will be well written and predominantly free from errors." Did I miss the revolution here? When did blogging change from an unpaid hobby to a mandatory job qualification? How common is it for potential employers of editors or writers to make demands like this? And how long before we are judged on our Twittering? JH No virus found in this incoming message. Checked by AVG - www.avg.com Version: 8.5.339 / Virus Database: 270.12.51/2151 - Release Date: 06/02/09 17:53:00