[rollei_list] Re: Why has Rollei not yet presented a Tele-Rolleiflex?

  • From: "Peter K." <peterk727@xxxxxxxxx>
  • To: rollei_list@xxxxxxxxxxxxx
  • Date: Tue, 2 Aug 2005 14:30:47 -0700

Carlos,
 I think the last paragraph says it all. Limited market. Hence the real 
reason for the cancellation.
Rollei needs to make money to survive, so putting R&D into a product with 
limited appeal is not wise in this day and age.
 Peter K

 On 8/2/05, Carlos Manuel Freaza <cmfreaza@xxxxxxxxxxxx> wrote: 
> 
> For the old RUG Prof. E.Bigler and I could translate
> from the German language Rollei's explanation about
> the reasons they suspended the new Tele- Rollei
> development and manufacture. Now Rollei has included
> the explanation in the English page, I copied it
> because the page has frames and then it's difficult to
> quote the exact URL:
> From Rollei Web page:
> 
> "Question:
> Why has Rollei not yet presented a Tele-Rolleiflex?
> 
> Answer:
> 
> After introduction of the wide-angle Rolleiflex at
> photokina 2002, development focused on a new
> Tele-Rolleiflex. One major complaint voiced against
> the historic Tele-Rolleiflex was its shortest focusing
> distance of only 2.6 m, which many photographers found
> unsatisfactory for portraiture with the 6x6 medium
> format and a focal length of 135 mm. It was for this
> reason that a close-focus attachment (Rolleinar) was
> at the time suplied for the Tele-Rolleiflex that
> brought the close-focus distance down to 1 m.
> 
> Due to the fact, however, that supplementary lenses
> invariably degrade the optical performance of a
> photographic lens, one of the primary design
> specifications for the new Tele-Rolleiflex was an
> extended short-focusing range that should be available
> without any close-up lenses.
> 
> Unfortunately, the limited focusing travel of
> Rolleiflex cameras does not permit the implementation
> of such an extended short-focusing range. This would
> be possible only with the aid of extensive design
> changes and costly new tooling. In view of the limited
> marketing potential of a new Tele-Rolleiflex, Rollei
> have decided not to make this investment and have
> therefore discontinued development of such a camera
> for the time being."
> 
> All the best
> Carlos
> 
> 
> 
> 
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-- 
Peter K
Ó¿Õ¬

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