[opendtv] Re: White paper from CEA
- From: Cliff Benham <cbenham@xxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Tue, 01 Nov 2005 11:31:40 -0500
You are correct.
After looking for some additional information on KCSM I found,
ironically, that...
"As of mid 2005 KCSM analog television now operates from low power from
the campus of the College of San Mateo."
This is in addition to their DTV transmissions.
Mark Schubin wrote:
>I think you may be confusing KCSM with KJLA. The 38% figure is from KCSM.
>
>KJLA is the Hispanic station that WANTED to drop analog. As part of their FCC
>submission, they noted that Nielsen said they had fewer than 0.25% (as low as
>Nielsen measures) OTA viewership in the LA market. The FCC refused their
>request saying even less than 0.25% is too much to lose in the Hispanic market.
>
>TTFN,
>Mark
>
>
>-----Original Message-----
>From: Cliff Benham <cbenham@xxxxxxxxxxx>
>Sent: Nov 1, 2005 10:44 AM
>To: opendtv@xxxxxxxxxxxxx
>Subject: [opendtv] Re: White paper from CEA
>
>There was a similar occurrance reported on this list several months ago
>of an Hispanic broadcaster in
>Los Angeles, that got FCC permission to turn off it's analog UHF
>transmitter and continue only over cable and
>DTV. Shortly after shutdown they reported a loss of 38% of their viewers
>or housholds, I don't remember which,
>but in the piece this was said to be Nielsen data.
>Perhaps a lot of their Hispanic audience doesn't have cable and is now
>without any means of watching the very programming
>which is carried specifically for them?
>Craig Birkmaier wrote:
>
>
>
>>At 4:05 PM -0800 10/31/05, Dale Kelly wrote:
>>
>>
>>
>>
>>>Craig wrote:
>>>
>>>
>>>
>>>
>>>>Can you provide a factual report about this incident. Can you
>>>>identify the broadcast who actually was running promotional
>>>>announcements?
>>>>
>>>>
>>>>
>>>>
>>>It was the San Francisco area PBS station that turned off it's analog signal
>>>after promoting the change to DTV only operation for several months.
>>>They lost approximately 35% of viewers and reported this particular incident
>>>in a press release.
>>>
>>>
>>>
>>>
>>Thanks Dale!
>>
>>Regards
>>Craig
>>
>>P.S. any more recent reports on what has happened to their audience,
>>now that therre has been so time for viewers to buy receivers or
>>subscribe to cable/DBS?
>>
>>
>>
>>
>>
>>
>
>
>
>
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