[opendtv] Re: UK DTV: 250,000 STBs a month

  • From: Mark Schubin <tvmark@xxxxxxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Fri, 22 Oct 2004 09:16:05 -0400

Terry Harvey wrote:

>If US broadcasters really cared about the future of their industry, they 
>would have promoted digital OTA, pushed harder for better production 
>quality and extended services etc.(the often upconverted MPEG-NTSC 
>mutilation is dire),  To date the broadcasters have not done so and as a 
>result US terrestrial DTV continues to languish.
>
I would like to suggest a perfectly good reason why broadcasters had not 
done so previously.

Until the 5th-generation LG receiver (which is not yet available to the 
public) was tried in my home, I had selective DTT reception.  In one 
antenna location (not merely orientation), I could receive only Fox. 
 So, if other broadcasters were to promote DTT to viewers like me, they 
would potentially be driving audience to their competitors.

It is significant, I believe, that Sinclair began promoting DTT in 
earnest after their testing of the 5th-generation LG receiver.

As for production, it takes time to justify a change of recently 
purchased equipment, but, as technical supervisor of many broadcast 
shows, I can assure you that more and more of my work is in HDTV.

TTFN,
Mark



 
 
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