[opendtv] Single-chip HDTV solution powers new DTV products for U.S. ATSC market
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 23 Jan 2007 12:53:41 -0500
This is how companies will get to the $50 STB. Looks like Zoran
developed a chip similar to the ATI Xilleon 240, both of which combine
8-VSB demod and MPEG decoder, and analog decoder.
(Strange how Zoran combines 8-VSB demod in a chip with a PAL decoder.
The Xilleon 240 doesn't do PAL. Must be reusing existing NTSC/PAL
silicon.)
Bert
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http://www.digitaltvdesignline.com/products/showArticle.jhtml?articleID=
196901448
January 17, 2007
Single-chip HDTV solution powers new DTV products for U.S. ATSC market
Zoran SupraHD(R) 760 processors With integrated demodulator demoed at
CES 2007
SUNNYVALE, Calif., -- Zoran Corporation (Nasdaq: ZRAN - News) announced
that multiple customers will be launching new ATSC Digital TV products
for the U.S. market powered by Zoran's SupraHD 760 product line. The new
DTV products and the SupraHD 760 reference designs were on display at
Zoran's meeting rooms at the Consumer Electronics Show (CES) 2007 in Las
Vegas.
The SupraHD 760 family of ICs integrates both market-leading HDTV
processor technology and 8VSB demodulation technology into a single-chip
solution, enabling exceptional price performance for manufacturers of
digital televisions.
"The SupraHD 760 single-chip ATSC processor integrates most of the
Digital TV circuitry into a single package. With Zoran's DTV
market-proven software, OEMs can now develop and manufacture a range of
cost-effective DTV products with outstanding video quality for the US
market," said Ram Ofir, senior vice president and general manager
Zoran's Home Entertainment division.
The SupraHD 760 processor integrates all the components required to
replace existing multi-chip TV solutions. It supports full ATSC and NTSC
functionality required for digital and analog TV as well as high quality
video scalar capabilities previously reserved for high-end, multi-chip
HDTV solutions. It is capable of driving various LCD panels, including
1440 x 900 resolution.
Other key features of the SupraHD 760 include:
Direct connection to widely available TV and PC LCD panels including 19"
1440 x 900
NTSC/PAL video decoder with advanced 3D comb filter
Advanced 10-bit video processing for color fidelity of over 1 billion
colors
Adaptive edge enhancement for sharp images
Luminance and chrominance transience improvement for brighter, vibrant
images
Dynamic black level adjustment for blacker blacks, whiter whites
Integrated dual channel LVDS transmitter for direct connection to FPD
Single-memory, 16-bit DDR memory interface
Integrated HDMI receiver with HDCP content protection
Market-proven ATSC software and TV application
The SupraHD 760 product line, platform and software are available to
qualified Zoran customers.
About Zoran Corporation
Zoran Corporation, based in Sunnyvale, California, is a leading provider
of digital solutions in the growing digital entertainment and digital
imaging markets. With two decades of expertise developing and delivering
digital signal processing technologies, Zoran has pioneered
high-performance digital audio and video, imaging applications, and
Connect and Share technologies for the digital home. Zoran's proficiency
in integration delivers major benefits for OEM customers, including
greater capabilities within each product generation, reduced system
costs, and shorter time to market. Zoran-based DVD, digital camera, DTV,
multimedia mobile phone, and multifunction printer products have
received recognition for excellence and are now in millions of homes and
offices worldwide. With headquarters in the U.S. and operations in
Canada, China, England, Germany, India, Israel, Japan, Korea, and
Taiwan, Zoran may be contacted on the World Wide Web at www.zoran.com or
at 408-523-6500.
NOTE: Zoran, the Zoran logo, and SupraHD are trademarks or registered
trademarks of Zoran Corporation and/or its subsidiaries in the United
States and/or other countries. All other names and brands may be claimed
as property of others.
All material on this site Copyright 2006 CMP Media LLC. All rights
reserved
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