[opendtv] Re: (No Date: Tue, 28 Sep 2004 10:30:37 -0400

From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
To: "OpenDTV (E-mail)" <opendtv@xxxxxxxxxxxxx>
Date: Thu, 7 Oct 2004 11:30:23 -0400

Doug McDonald wrote:

> > You're missing something: *no* revenues, let alone
> > profits, can be derived from DTT as long as DTT
> > viewership isn't counted in the Nielsen ratings.
>
> Utter and complete poppycock.

Utter and complete? Not even a grain of truth?
This gets me an F in your class? Damn!

> What matters to advertisers is either bare eyeballs
> directed at their sludge, or, alternatively for the
> more discriminating, actual SALES caused by their ads

Advertizers don't know how many eyeballs are directed
at their "sludge" without someone telling them. And
I very much doubt that they can reliably determine
which medium is generating the sales best, except by
assuming it's a function of eyeballs.

Tell me how advertizers determine whether or *where* to
place their ads on TV, were it not for Nielsen ratings?
I'm curious for real. Am I missing something?

(Not that this is germane to the real topic of that
particular post, which was how to get the DTT
transition over and done with in spite of NAB tactics.)

Bert

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[opendtv] Re: (No Date: Tue, 28 Sep 2004 10:30:37 -0400

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