[opendtv] Re: (No Date: Tue, 28 Sep 2004 10:30:37 -0400

  • From: Doug McDonald <mcdonald@xxxxxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Thu, 07 Oct 2004 10:04:32 -0500

Manfredi, Albert E wrote:

> 
> You're missing something: *no* revenues, let alone
> profits, can be derived from DTT as long as DTT
> viewership isn't counted in the Nielsen ratings. None.
> Even if 100 percent of OTA viewers had already
> transitioned.


Utter and complete poppycock.

What matters to advertisers is either bare eyeballs
directed at their sludge, or, alternatively for the
more discriminating, actual SALES caused by their ads
(or just a "good feeling" toward the product, if that
is what the ad is for).

Neilsen has nothing to do with this.

If 75% of the viewers were to switch to DTV tomorrow,
and Neilsen did not count them, which they apparently don't
now, what would actually happen would be that Neilsen
would be totally uncovered as the irrelevance it is.

Doug McDonald
 
 
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