[opendtv] Re: Fresh idea from a broadcaster
- From: Tom Barry <trbarry@xxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Tue, 18 Aug 2009 18:51:20 -0400
Kilroy Hughes wrote:
> I was impressed to see something new (to me) from our Seattle station KOMO
> that they are calling "hyper-local".
>
> http://www.komonews.com/communities
>
> It's a Web portal that branches into 40ish local neighborhoods in the Seattle
> metro area, and has news, events, "user generated content", photos, community
> activities, etc. The intent is to use their TV ad sales machine to sell
> local (high CPM) Web and TV adds, and repurpose "news" content that wouldn't
> make it on the evening news watched by the whole city in ten minutes (or
> however much time is left after weather, sports, promos, and commercials),
> and tap into the "social" vibe that is all the rage.
>
> Could be a robust alternative to "250 channels with nothing on" of commodity
> video you can stream over the Internet whenever/wherever you have IP.
>
> Of course a newspaper could do the same thing if they had a similar ad sales
> machine and could offer an attractive web/print ad package (if there is such
> a thing involving dead trees anymore).
>
> Kilroy Hughes
>
>
>
Interesting. If someone was going to try to capture the role of keeper
of local new I think this is a good start.
- Tom
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