[opendtv] Re: Fresh idea from a broadcaster
- From: Don Moore <don@xxxxxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Thu, 20 Aug 2009 06:22:10 -0400
The Media can create Hyper-Local with extreme ease; but getting people
to participate is another thing.
I worked with an organization that was able to create local portals
for every chapter of a national service organization - over 8,000 web
portals. They developed the ability for local chapters to add any
thing they wanted to the portal. Others could copy and paste to their
portals with ease. Higher up the organization - they could
redistribute information from below to their entire area. A beautiful
system that should have been activie - if you believe the sales pitch.
Only problem - the local chapters already either had their own web
portal/site or just weren't that interested. Out of over 8,000 web
portals, less than 200 were used in any form and less than 20 had any
daily use.
You can lead a horse to water; but you can't make him drink.
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