[opendtv] Re: Fresh idea from a broadcaster
- From: Kilroy Hughes <Kilroy.Hughes@xxxxxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Wed, 19 Aug 2009 14:53:32 +0000
Shortly after posting, I read a review of a half dozen "hyperlocal" sites, some
associated with newspapers with some real news, others more like search engines
formatting anything on the internet at zip code or city block level (including
crime reports, building permits, zoning, home sales and prices, phone numbers,
names, all kinds of formerly "private" stuff you probably don't know and may
not want to know about your neighbors, and vice versa), and some included
"tweets" and other low threshold user generated excreta in the newly discovered
technology of chat and instant messaging (according to news reports and
teenagers anyway).
It's interesting to see the different spans of the hyperlocal continuum these
businesses are trying to mine. From my perspective, anchoring around real
news from a TV or newspaper organization, plus community participation, is the
most useful combo. If I want random personal opinions I can find them on
opendtv or a million other points of aggregation on the Internet.
Kilroy Hughes
From: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] On
Behalf Of Allen Le Roy Limberg
Sent: Wednesday, August 19, 2009 6:39 AM
To: opendtv@xxxxxxxxxxxxx
Subject: [opendtv] Re: Fresh idea from a broadcaster
The Herald-Tribune tried this in our part of Florida, and it was discontinued.
Al
----- Original Message -----
From: Kilroy Hughes<mailto:Kilroy.Hughes@xxxxxxxxxxxxx>
To: opendtv@xxxxxxxxxxxxx<mailto:opendtv@xxxxxxxxxxxxx>
Sent: Tuesday, August 18, 2009 5:47 PM
Subject: [opendtv] Fresh idea from a broadcaster
I was impressed to see something new (to me) from our Seattle station KOMO that
they are calling "hyper-local".
http://www.komonews.com/communities
It's a Web portal that branches into 40ish local neighborhoods in the Seattle
metro area, and has news, events, "user generated content", photos, community
activities, etc. The intent is to use their TV ad sales machine to sell local
(high CPM) Web and TV adds, and repurpose "news" content that wouldn't make it
on the evening news watched by the whole city in ten minutes (or however much
time is left after weather, sports, promos, and commercials), and tap into the
"social" vibe that is all the rage.
Could be a robust alternative to "250 channels with nothing on" of commodity
video you can stream over the Internet whenever/wherever you have IP.
Of course a newspaper could do the same thing if they had a similar ad sales
machine and could offer an attractive web/print ad package (if there is such a
thing involving dead trees anymore).
Kilroy Hughes
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