[opendtv] Re: Fresh idea from a broadcaster
- From: "Allen Le Roy Limberg" <allimberg@xxxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Wed, 19 Aug 2009 09:38:35 -0400
The Herald-Tribune tried this in our part of Florida, and it was discontinued.
Al
----- Original Message -----
From: Kilroy Hughes
To: opendtv@xxxxxxxxxxxxx
Sent: Tuesday, August 18, 2009 5:47 PM
Subject: [opendtv] Fresh idea from a broadcaster
I was impressed to see something new (to me) from our Seattle station KOMO
that they are calling "hyper-local".
http://www.komonews.com/communities
It's a Web portal that branches into 40ish local neighborhoods in the Seattle
metro area, and has news, events, "user generated content", photos, community
activities, etc. The intent is to use their TV ad sales machine to sell local
(high CPM) Web and TV adds, and repurpose "news" content that wouldn't make it
on the evening news watched by the whole city in ten minutes (or however much
time is left after weather, sports, promos, and commercials), and tap into the
"social" vibe that is all the rage.
Could be a robust alternative to "250 channels with nothing on" of commodity
video you can stream over the Internet whenever/wherever you have IP.
Of course a newspaper could do the same thing if they had a similar ad sales
machine and could offer an attractive web/print ad package (if there is such a
thing involving dead trees anymore).
Kilroy Hughes
Other related posts:
