[opendtv] Re: DTT uptake in Italy
- From: "Bob Miller" <robmxa@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Tue, 1 Jul 2008 18:15:06 -0400
By November of 2007 this article says they had 6.7 million receivers
sold of which 82.3% were not integrated TV sets. Most people would not
buy such a receiver until reception was possible or very imminent IMO.
They were over 8.2 million in March probably around 8.5 million
receivers now of which most likely 82% still are not integrated. I
think at least 6 million of ALL these are in homes with one or more
and that is 30% of homes.
Suspiciously the figure 4.8% comes up in talking about how many homes
have interactive DTV decoder boxes if you read the article below.
Bob Miller
"DTT receiver sales near 6.7 million
The number of DTT receivers sold between February 2004 and November
2007 reached 6,697,516 according to research from GfK Marketing
Services commissioned by DGTVi, reports advanced-television.com.
Decoders made up 82.3% (5,510,580) of the total with TV's with
integrated tuners making up the remaining 17.7% (1,186,936).
Decoders with no interactive capability amounted to 4.8% (265,433).
Decoders acquired without government subsidy accounted for 57.8%
(3,184,370) of the total.
Source: advanced-television.com
Item added: 5th February 2008 "
On Tue, Jul 1, 2008 at 11:00 AM, Manfredi, Albert E
<albert.e.manfredi@xxxxxxxxxx> wrote:
> Bob Miller wrote:
>
>> Statistics I have seen say that Italy may have 40 million
>> TV sets and that they have sold 8.5 million OTA DTV
>> receivers. There are 58 million Italians and maybe 20
>> million households so 4.8% sounds suspiciously low. For
>> example if 7 million of those 8.5 million receivers are in
>> individual homes that would be a penetration of 35% which
>> sounds more realistic than 4.8%.
>
> My bet is, when a household buys one DTV set, it soon buys another.
> Another fine point is that they talk about levels of use (quota di
> ascolto). Combined with other reports I've seen, what happens is that
> some of these DTV sets are not used to receive DTV. For example, by
> people who live in areas not yet covered.
>
> Actually, the DGTVi is rather pleased with that 4.8 percent, because
> until recently, they had pegged the figure a something like 2 percent.
>
> Another interesting figure is that 68.5 percent of DTV receivers sold
> are integrated sets, as of April this year.
>
> http://www.dgtvi.it/stat/Allegati/Rapporto_GFK_aprile_2008.pdf
>
> Sales of interactive STBs are on the decline, as are sales of the
> bare-bones "zapper" STBs.
>
> Bert
>
>
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