[opendtv] Re: DTT uptake in Italy
- From: "Bob Miller" <robmxa@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Tue, 1 Jul 2008 00:19:08 -0400
Statistics I have seen say that Italy may have 40 million TV sets and
that they have sold 8.5 million OTA DTV receivers. There are 58
million Italians and maybe 20 million households so 4.8% sounds
suspiciously low. For example if 7 million of those 8.5 million
receivers are in individual homes that would be a penetration of 35%
which sounds more realistic than 4.8%.
Bob Miller
On Mon, Jun 30, 2008 at 12:44 PM, Manfredi, Albert E
<albert.e.manfredi@xxxxxxxxxx> wrote:
> This recent article:
>
> http://www.dgtvi.it/stat/News_e_Eventi/Notizie_DGTVi/DIGITA__Record_di_a
> scolti_della_TDT.html
>
> says that the uptake of DTT in Italy, as of April 2008, is 4.8 percent
> of households. These are households with at least one DTT decoder or
> integrated set.
>
> But in Sardegna, where they have been shutting off four analog channels,
> by "county," DTT households are up to 42.4 percent.
>
> (Italy has heavy OTA viewership. Something around 75 percent of
> households.)
>
> I believe that the reason DTT uptake is low still is the same as it was
> here. OTA viewers do not get a whole lot more choice by going to DTT, so
> there isn't the incentive to make the transition, until analog channels
> start being dropped. That was also the experience in Berlin.
>
> Bert
>
>
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