[opendtv] Re: Bottom Feeders?

  • From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
  • To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
  • Date: Mon, 31 Jan 2011 16:42:02 -0600

Craig Birkmaier wrote:

[On HD ads]

> Who's really watching? That is, who are the advertisers trying to reach?
> What are they watching, and on what kind of TV?

Are you saying that ads transmitted by OTA broadcasters don't also reach the 
MVPD audiences?

> Any thoughts?

Sure. OTA broadcast channels are still watched by a significant percenatge of 
MVPD subscribers. And some are also cutting the cord and going back to OTA TV 
and Internet TV.

Bert

 
 
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