Craig Birkmaier wrote: [On HD ads] > Who's really watching? That is, who are the advertisers trying to reach? > What are they watching, and on what kind of TV? Are you saying that ads transmitted by OTA broadcasters don't also reach the MVPD audiences? > Any thoughts? Sure. OTA broadcast channels are still watched by a significant percenatge of MVPD subscribers. And some are also cutting the cord and going back to OTA TV and Internet TV. Bert ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.