[opendtv] Bottom Feeders?
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Mon, 31 Jan 2011 07:34:19 -0500
At 9:58 AM -0600 1/30/11, John McClenny wrote:
On the MSO/telco side, the ad avail on the HD channel you get for
free if you buy the SD ad avail.
And HD ads are still a rarity in the Ad Interconnect market.
i didn't quite understand how tradition bound the TV advertising
market was until I started working in it.
Doc.
Is it tradition bound, or pragmatism...
All this raises an interesting question:
Who's really watching? That is, who are the advertisers trying to reach?
What are they watching, and on what kind of TV?
The answer to these questions is likely to be found in the
demographics of the remaining broadcast TV audience. The term bottom
feeders has been used for a decade or two to describe the broadcast
TV audience. I suspect that the additional investment in HD ads may
not be important to the largest segments of the audience reached by
advertisers...
One might verify this to an extent by comparing the percentage of ads
that are in HD on ESPN and the NFL games carried by the broadcast
networks...
Any thoughts?
Regards
Craig
P.S. I often cannot tell you what the ads look like because I only
"hear them" while I am busy doing something else...
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