Hi Joseph, I found your article very educational and informative, indeed. As an entrepreneur, I should have looked at it from a market (niche-based) perspective, which I had not. Thanks for your helpful insights. Best, Kim -------------------------------------------------- From: "Joseph Lee" <joseph.lee22590@xxxxxxxxx> Sent: Wednesday, June 24, 2009 10:18 AM To: <jfw@xxxxxxxxxxxxx> Subject: RE: XP Pro > Hi Laura and others, > The following article would be useful to you and others in understanding > economic principles governing this different versions of JAWS: > I understand. But you need to know why FS and other companies are doing > product differentiation: > Many people are skeptical about different versions of a given software > appearing on the market. Some question the validity of this practice, saying > that there should be one, unified release that works regardless of operating > system types under Windows. While this may sound appropriate, this turns out > to be not so: product differentiation mainly arises due to market > segmentation. Just like we have different looks and desires, different > market segments exists to cater to level of computing and demand for > software based on usage, reliability and other factors. > Home market segment, as JAWS Standard is targeting, requires thorough > understanding of how home users of computer products use computerized > equipment everyday at home. This is not as technically challenging as other > segment, but requires investigations into why and how home users use > computers. Some of the reasons would be connecting to the Internet at home, > using home desktop to perform everyday functions such as writing documents > and so forth. Also, users of "home editions" of software has fewer options > when it comes to advanced operating system customization; this is due to > current market assumptions that a user of home versions is likely to use his > or her computer at a setting where few users on a home network would use > such computer software. > In contrast, the business and enthusiast market, which JAWS Professional > targets, is somewhat more complex than home segment. This group includes > businesses of all sizes, technical enthusiasts such as students (especially > engineering students like myself) and analysts, and those who prefer more > advanced customizations. Due to these wide variety of subgroups, developers > of "business" editions of software needs to consider technicalities and > higher demand that is expected from this group, which calls, among other > things, computer stability and reliability into question. This is a > "significant" contrast to home users, whose main goal is to "get the job > done at home" with minimal economic spending. > A newer market segment, receiving prominence in the last two to three years, > is a subgroup of consumer market who want features not found on their own > product, but these persons have no monetary resources to upgrade to the > higher edition. This market segment, known as "budget users," pay for the > lower version of a software, and, when they are ready, pay for an upgrade > fee to upgrade their software to the higher edition. JAWS is not an > exception here: one can upgrade from Standard to Pro with a nominal fee > (from what I've seen here). Another well-known example, something that I > have experimented with (and documentet in my Guide to Vista tutorial in > overview form), is Windows Vista's Anytime Upgrade feature. In this case, > one can purchase "home" edition of Vista, then pay some money to upgrade to > Ultimate edition (which is what I have).*1 > In conclusion, in our discussion of JAWS "subversions," as I come to think > of it myself, the principle of market segmenhtation and differentiation > applies here (don't be confused with a similar term in calculus). Just as > mainstream software caters to different market segments, JAWS subversions > target different audiences. Whereas JAWS Standard's main audience is home > users (particularly those who are budget users or ones who use Home editions > of Windows), JAWS Professional aims to set footing in business and > enthusiast market where higher computing power is expected, thus leading to > different versions of a given product. > In my opinion, this "OS-based deal and arrangement" sounds fair enough - at > least mild). There are worst cases where another screen reader (one in South > Korea) runs on all operating systems, but the product differentiation lies > not with OS, but based on individual usage of Office and other applications; > higher editions of this screen reader provides such features as Dictionary > and support for all Office apps, whereas basic version of this product does > not support Word 2007 properly. This feature-based differentiation is > something that, in my assumptions, many users would not accept - well, at > least due to different expectations in South Korea as opposed to here in > United States and elsewhere. Personally, it is better to stick to this > OS-based differentiation model (at least, we want all the features of JAWS > to run on regardless of any operating system for at least demo mode, > right?). I understand some people's sentiment at FS taking our money - after > all, FS is just another business that uses business models and market > expectations to develop its products; thus, the statement about "... FS is > all about money ... " is, in my opinion, "illogical" and "unscientific" in > mild terms. Let us not judge a product vased on money - after all, we (the > users) are the ones who push JAWS to its limits and who want better software > and desires about JAWS in the first place... > Notes: > *1: Under some circumstances, one can buy upgrade (not the full install) > version of Vista edition and install it as full version (I have done this > numerous times with 100% success rate). > Hope I didn't sound too argumentative. If I message sounded harsh, I > apologize - it was meant to be educational and informative - just presenting > my thoughts and opinions here. (When I develop any software, I'll make sure > that it is FREE... well, I won't be able to produce anything until I get BS > in computer science from UCR; I'm just a beginning CS student...). Hope this > helps. > Cheers, > Joseph P.S. If you have any comments, feel free to contact me. > > -----Original Message----- > From: jfw-bounce@xxxxxxxxxxxxx [mailto:jfw-bounce@xxxxxxxxxxxxx] On Behalf > Of Laura Shumate > Sent: Wednesday, June 24, 2009 6:16 AM > To: jfw@xxxxxxxxxxxxx > Subject: RE: XP Pro > > I agree they should have jaws pro and jaws home as one package. > > > > Laura Shumate > > The Arc of Dauphin and Lebanon Counties > > Harsco Center > > 2569 Walnut St > > Harrisburg, PA 17103 > > > > Phone: (717) 920-2727 > > Fax: (717) 920-2730 > > > > www.arcofdc.org <http://www.arcofdc.org/> > > > > Affiliate of The Arc of PA > > Advocacy & resources for citizens with intellectual and developmental > disabilities & their families > > > > ------------Confidentiality Notice ------------- > > This e-mail message, together with any attachments, is for the sole use > of the intended recipient(s) and may contain confidential and or > privileged information. The information may be protected by state and > federal laws, including, without limitation, the provisions of the > Health Insurance Portability and Accountability Act of 1996 (HIPAA), > which prohibit unauthorized disclosure. Any unauthorized review, use, > disclosure, forwarding, or distribution is prohibited. If you are not > the intended recipient and have received this message in error, please > contact the sender by reply e-mail immediately and destroy all copies of > the original message. > > > > From: jfw-bounce@xxxxxxxxxxxxx [mailto:jfw-bounce@xxxxxxxxxxxxx] On > Behalf Of Cy Selfridge > Sent: Monday, June 22, 2009 7:24 PM > To: jfw@xxxxxxxxxxxxx > Subject: RE: XP Pro > > > > Hello all, > > I am sorry to be such a stick in the mud but this idea of JAWS Home and > JAWS Pro is absolutely asinine. > > FS already extracts sufficient funds from us to cover both. > > Cy, The Anasazi > > > > ________________________________ > > From: jfw-bounce@xxxxxxxxxxxxx [mailto:jfw-bounce@xxxxxxxxxxxxx] On > Behalf Of Joseph Lee > Sent: Monday, June 22, 2009 4:23 PM > To: jfw@xxxxxxxxxxxxx > Subject: RE: XP Pro > > > > Hi Laura, > > The question of running JAWS under "Home" or "Pro" depends on the JAWS > license you have. If it is Standard license, you cannot use JAWS under > Pro versions of Windows. If using Pro license, then you can use JAWS on > any version of Windows after 2000. The supported OS based on JAWS > licenses are: > > JAWS Standard: Windows XP Home, Windows Vista Home Basic, Home Premium, > Windows 7 Home Basic, Home Premium. > > JAWS Professional: Windows 2000 Pro and server editions, Windows XP > Home, Professional, Tablet PC*1, Media Center*2, Windows Server 2003, > Windows Vista Home Basic, Home Premium, Business, Enterprise, Ultimate, > Windows Server 2008, Windows 7 Home Basic, Home Premium, Professional, > Enterprise and Ultimate. > > *1. A tablet PC is a special laptop that allows users to interact with > the operating system with pen and touch screen input. A special XP > version, called Windows XP Tablet PC Edition exists to deal with this > type of laptops. This is essentially XP Pro base with tablet > functionality, thus requiring JAWS Pro to run. > > *2. Media Center Edition is another version of XP that is used with > advanced media devices, such as TV tuner cards, advanced video recording > and so forth. Just like Tablet PC Edition, it is essentially XP Pro with > Media Center application, thus you need JAWS Pro. > > As for Windows 7, users confirmed compatibility with JAWS for Windows > (at least version 10). > > Cheers, > > Joseph > > > > From: jfw-bounce@xxxxxxxxxxxxx [mailto:jfw-bounce@xxxxxxxxxxxxx] On > Behalf Of Laura Shumate > Sent: Monday, June 22, 2009 12:23 PM > To: jfw@xxxxxxxxxxxxx > Subject: XP Pro > > > > Hi listers, > > I am using Jaws for windows on my machine at home using XP home > addition. How much would it cost to upgrade so that it can run on XP > pro? Why can't jaws work on XP pro when having jaws for windows on my > machine that has XP home? > > > > Laura Shumate > > The Arc of Dauphin and Lebanon Counties > > Harsco Center > > 2569 Walnut St > > Harrisburg, PA 17103 > > > > Phone: (717) 920-2727 > > Fax: (717) 920-2730 > > > > www.arcofdc.org <http://www.arcofdc.org/> > > > > Affiliate of The Arc of PA > > Advocacy & resources for citizens with intellectual and developmental > disabilities & their families > > > > ------------Confidentiality Notice ------------- > > This e-mail message, together with any attachments, is for the sole use > of the intended recipient(s) and may contain confidential and or > privileged information. The information may be protected by state and > federal laws, including, without limitation, the provisions of the > Health Insurance Portability and Accountability Act of 1996 (HIPAA), > which prohibit unauthorized disclosure. Any unauthorized review, use, > disclosure, forwarding, or distribution is prohibited. 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