atw: Re: Google ranking (WAS: Janice Gelb's request for web design contact)
- From: "Rebecca Caldwell" <rebecca@xxxxxxxxxxxxxx>
- To: <austechwriter@xxxxxxxxxxxxx>
- Date: Fri, 22 Jan 2010 14:11:28 +0800
Yeah - unfortunately it's guarded by trade secrets - but regularly
updating is definitely one of the main SEO activities. Even basic trial
and error SEO will show that - page rank is to sort relevance, and
updating a page, keeping up to date with popular keywords (as long as
they are also relevant to your site - random blocks of keywords that
some sites have can be hazardous, not always, but can - google looks
unfavourably on 'stuffing') will ensure you are relevant - just as
updating your skills keeps you relevant in the workforce.
It's a testy topic that I have butted heads over with my boss quite
recently! I guess there is no right or wrong, just if it works for you.
(Unless you work for Google, in that case, pontificate!)
________________________________
From: austechwriter-bounce@xxxxxxxxxxxxx
[mailto:austechwriter-bounce@xxxxxxxxxxxxx] On Behalf Of Christine Kent
Sent: Friday, 22 January 2010 12:55 PM
To: austechwriter@xxxxxxxxxxxxx
Subject: atw: Re: Google ranking (WAS: Janice Gelb's request for web
design contact)
I'm only quoting what the SEO gurus say, with a smidge of my own
experience thrown in. I run a search on christine kent, and there are
about 4 of us who are all writers in one fashion or another, and one is
an actor. Normally I dominate with about 5 of the first 10 entries, but
I note that when I lose interest for a while I slip down the rankings -
although curiously I see that christinekent.net is still ranking high
despite my disinterest - maybe that is just on my search.
Although links also matter, the key does appear to be either updating or
"pinging" a page.
When I go in and add or change something, I regain my status. But also,
one other thing I do is "ping" a whole range of sites regularly, and
this may do as much as changing the page - this involves sending a
message to the crawl bots that your site has been updated - whether it
has or not.
Christinekent.com who has not updated her site since 2006 has slipped
off the first page altogether. Facebook, Myspace and hotfrog seem to
have very good SEO and they get you on the first page no matter what you
do or don't do - over time - it takes them a few months.
(note that I have not suffered a prolapse, nor been a victim of crime
other than that of corporate greed and abuse, nor am I a
singer/songwriter, more is the pity)
Christine
2
From: austechwriter-bounce@xxxxxxxxxxxxx
[mailto:austechwriter-bounce@xxxxxxxxxxxxx] On Behalf Of Howard Silcock
Sent: Friday, 22 January 2010 3:31 PM
To: austechwriter@xxxxxxxxxxxxx
Subject: atw: Re: Google ranking (WAS: Janice Gelb's request for web
design contact)
Hmm, I could be talking through my hat here, but it doesn't seem to me
that the ranking would go down if the page wasn't crawled. As I
understand it, the ranking of a page depends principally on the number
of external pages that link to it. I suppose there would be other
factors affecting the ranking that would depend on the page itself, but
if the page wasn't visited, I'd have thought those factors would be
taken to be unchanged.
I suppose I'd think of it as somehow similar to a system of ranking
restaurants. You'd think the people doing the ranking wouldn't change
the rank of a restaurant until they had revisited it (and its
competitors).
Of course, these analogies don't necessarily give an accurate picture.
Howard
2010/1/22 Rebecca Caldwell <rebecca@xxxxxxxxxxxxxx>
Howard,
I've heard this too - I do the SEO for my company, and regular changes
to the website mean more regular crawls to your site (by googlebot). If
your site is no longer 'relevant' i.e. not up to date, then you can slip
down the ranking.
I sort of liken it to journalism - newspapers/news sites are new every
day to stay relevant, if they were the same every day, then they are
generally useless and you would stop buying/visiting.
Its not the only reason you can slip down, but one of a tapestry of
things.
________________________________
From: austechwriter-bounce@xxxxxxxxxxxxx
[mailto:austechwriter-bounce@xxxxxxxxxxxxx] On Behalf Of Howard Silcock
Sent: Friday, 22 January 2010 11:34 AM
To: austechwriter@xxxxxxxxxxxxx
Subject: atw: Google ranking (WAS: Janice Gelb's request for web design
contact)
Christine, you said that a site that is not changed regularly slips down
in the Google ranking. I'm wondering where you learned this. Google's
ranking is a bit hard to work out, but this is the first time I've heard
anyone say it's time-dependent (I mean directly dependent on time -
obviously other relevant factors will vary over time and therefore
affect the ranking indirectly). Did you get this information from a
website or book you can quote, or was it just word of mouth?
Howard
2010/1/22 Christine Kent <cmkentau@xxxxxxxxx>
Not sure if this subject is still current, but I think it is now worth
us learning how to do it ourselves, either through products like
BlinkWeb and other Web 2.0 development programs, or by building and
modifying a blog to suit the purpose (I use Google Blogger, although I
think Wordpress probably has better templates - I find it harder to
use.)
One reason is that it is not just the development cost to take into
account, it is the upgrades. If you have to pay every time you want to
change your site, then you won't change it.
Also, and critically, if site that is not changed regularly it falls
down the Google rankings. Very quickly , even if you succeed in getting
yourself onto the first page of Google returns, you will find yourself
slipping down. With a blog, you can post minimal articles with
exceptional ease, thus constantly changing the page and impressing
Google search.
Blogs, I think, are the way to go. In addition, Word can publish
automatically to your nominated blog, and so can many other web pages.
You could find a good article or good video online and in a couple of
button pushes, that resource is now on your blog and Google with love
you.
ck
From: austechwriter-bounce@xxxxxxxxxxxxx
[mailto:austechwriter-bounce@xxxxxxxxxxxxx] On Behalf Of Tully
Machtynger
Sent: Friday, 22 January 2010 11:41 AM
To: austechwriter@xxxxxxxxxxxxx
Subject: atw: Re: Janice Gelb's request for web design contact
Hi Janice,
I happen to know of an excellent, reasonably-priced web designer who
works remotely from Byron Bay (via Skype).
Let me know if this is of interest to your friend.
Cheers,
Tully
tullymac@xxxxxxxxx
0403 817742
http://au.linkedin.com/pub/tully-machtynger/7/58b/275
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