atw: Re: Google ranking (WAS: Janice Gelb's request for web design contact)
- From: "Rebecca Caldwell" <rebecca@xxxxxxxxxxxxxx>
- To: <austechwriter@xxxxxxxxxxxxx>
- Date: Fri, 22 Jan 2010 11:41:33 +0800
Howard,
I've heard this too - I do the SEO for my company, and regular changes
to the website mean more regular crawls to your site (by googlebot). If
your site is no longer 'relevant' i.e. not up to date, then you can slip
down the ranking.
I sort of liken it to journalism - newspapers/news sites are new every
day to stay relevant, if they were the same every day, then they are
generally useless and you would stop buying/visiting.
Its not the only reason you can slip down, but one of a tapestry of
things.
________________________________
From: austechwriter-bounce@xxxxxxxxxxxxx
[mailto:austechwriter-bounce@xxxxxxxxxxxxx] On Behalf Of Howard Silcock
Sent: Friday, 22 January 2010 11:34 AM
To: austechwriter@xxxxxxxxxxxxx
Subject: atw: Google ranking (WAS: Janice Gelb's request for web design
contact)
Christine, you said that a site that is not changed regularly slips down
in the Google ranking. I'm wondering where you learned this. Google's
ranking is a bit hard to work out, but this is the first time I've heard
anyone say it's time-dependent (I mean directly dependent on time -
obviously other relevant factors will vary over time and therefore
affect the ranking indirectly). Did you get this information from a
website or book you can quote, or was it just word of mouth?
Howard
2010/1/22 Christine Kent <cmkentau@xxxxxxxxx>
Not sure if this subject is still current, but I think it is now worth
us learning how to do it ourselves, either through products like
BlinkWeb and other Web 2.0 development programs, or by building and
modifying a blog to suit the purpose (I use Google Blogger, although I
think Wordpress probably has better templates - I find it harder to
use.)
One reason is that it is not just the development cost to take into
account, it is the upgrades. If you have to pay every time you want to
change your site, then you won't change it.
Also, and critically, if site that is not changed regularly it falls
down the Google rankings. Very quickly , even if you succeed in getting
yourself onto the first page of Google returns, you will find yourself
slipping down. With a blog, you can post minimal articles with
exceptional ease, thus constantly changing the page and impressing
Google search.
Blogs, I think, are the way to go. In addition, Word can publish
automatically to your nominated blog, and so can many other web pages.
You could find a good article or good video online and in a couple of
button pushes, that resource is now on your blog and Google with love
you.
ck
From: austechwriter-bounce@xxxxxxxxxxxxx
[mailto:austechwriter-bounce@xxxxxxxxxxxxx] On Behalf Of Tully
Machtynger
Sent: Friday, 22 January 2010 11:41 AM
To: austechwriter@xxxxxxxxxxxxx
Subject: atw: Re: Janice Gelb's request for web design contact
Hi Janice,
I happen to know of an excellent, reasonably-priced web designer who
works remotely from Byron Bay (via Skype).
Let me know if this is of interest to your friend.
Cheers,
Tully
tullymac@xxxxxxxxx
0403 817742
http://au.linkedin.com/pub/tully-machtynger/7/58b/275
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