atw: Re: Google ranking (WAS: Janice Gelb's request for web design contact)
- From: "Christine Kent" <cmkentau@xxxxxxxxx>
- To: <austechwriter@xxxxxxxxxxxxx>
- Date: Fri, 22 Jan 2010 15:55:21 +1100
I'm only quoting what the SEO gurus say, with a smidge of my own experience
thrown in. I run a search on christine kent, and there are about 4 of us
who are all writers in one fashion or another, and one is an actor.
Normally I dominate with about 5 of the first 10 entries, but I note that
when I lose interest for a while I slip down the rankings - although
curiously I see that christinekent.net is still ranking high despite my
disinterest - maybe that is just on my search.
Although links also matter, the key does appear to be either updating or
"pinging" a page.
When I go in and add or change something, I regain my status. But also, one
other thing I do is "ping" a whole range of sites regularly, and this may do
as much as changing the page - this involves sending a message to the crawl
bots that your site has been updated - whether it has or not.
Christinekent.com who has not updated her site since 2006 has slipped off
the first page altogether. Facebook, Myspace and hotfrog seem to have very
good SEO and they get you on the first page no matter what you do or don't
do - over time - it takes them a few months.
(note that I have not suffered a prolapse, nor been a victim of crime other
than that of corporate greed and abuse, nor am I a singer/songwriter, more
is the pity)
Christine
2
From: austechwriter-bounce@xxxxxxxxxxxxx
[mailto:austechwriter-bounce@xxxxxxxxxxxxx] On Behalf Of Howard Silcock
Sent: Friday, 22 January 2010 3:31 PM
To: austechwriter@xxxxxxxxxxxxx
Subject: atw: Re: Google ranking (WAS: Janice Gelb's request for web design
contact)
Hmm, I could be talking through my hat here, but it doesn't seem to me that
the ranking would go down if the page wasn't crawled. As I understand it,
the ranking of a page depends principally on the number of external pages
that link to it. I suppose there would be other factors affecting the
ranking that would depend on the page itself, but if the page wasn't
visited, I'd have thought those factors would be taken to be unchanged.
I suppose I'd think of it as somehow similar to a system of ranking
restaurants. You'd think the people doing the ranking wouldn't change the
rank of a restaurant until they had revisited it (and its competitors).
Of course, these analogies don't necessarily give an accurate picture.
Howard
2010/1/22 Rebecca Caldwell <rebecca@xxxxxxxxxxxxxx>
Howard,
I've heard this too - I do the SEO for my company, and regular changes to
the website mean more regular crawls to your site (by googlebot). If your
site is no longer 'relevant' i.e. not up to date, then you can slip down the
ranking.
I sort of liken it to journalism - newspapers/news sites are new every day
to stay relevant, if they were the same every day, then they are generally
useless and you would stop buying/visiting.
Its not the only reason you can slip down, but one of a tapestry of things.
_____
From: austechwriter-bounce@xxxxxxxxxxxxx
[mailto:austechwriter-bounce@xxxxxxxxxxxxx] On Behalf Of Howard Silcock
Sent: Friday, 22 January 2010 11:34 AM
To: austechwriter@xxxxxxxxxxxxx
Subject: atw: Google ranking (WAS: Janice Gelb's request for web design
contact)
Christine, you said that a site that is not changed regularly slips down in
the Google ranking. I'm wondering where you learned this. Google's ranking
is a bit hard to work out, but this is the first time I've heard anyone say
it's time-dependent (I mean directly dependent on time - obviously other
relevant factors will vary over time and therefore affect the ranking
indirectly). Did you get this information from a website or book you can
quote, or was it just word of mouth?
Howard
2010/1/22 Christine Kent <cmkentau@xxxxxxxxx>
Not sure if this subject is still current, but I think it is now worth us
learning how to do it ourselves, either through products like BlinkWeb and
other Web 2.0 development programs, or by building and modifying a blog to
suit the purpose (I use Google Blogger, although I think Wordpress probably
has better templates - I find it harder to use.)
One reason is that it is not just the development cost to take into account,
it is the upgrades. If you have to pay every time you want to change your
site, then you won't change it.
Also, and critically, if site that is not changed regularly it falls down
the Google rankings. Very quickly , even if you succeed in getting yourself
onto the first page of Google returns, you will find yourself slipping down.
With a blog, you can post minimal articles with exceptional ease, thus
constantly changing the page and impressing Google search.
Blogs, I think, are the way to go. In addition, Word can publish
automatically to your nominated blog, and so can many other web pages. You
could find a good article or good video online and in a couple of button
pushes, that resource is now on your blog and Google with love you.
ck
From: austechwriter-bounce@xxxxxxxxxxxxx
[mailto:austechwriter-bounce@xxxxxxxxxxxxx] On Behalf Of Tully Machtynger
Sent: Friday, 22 January 2010 11:41 AM
To: austechwriter@xxxxxxxxxxxxx
Subject: atw: Re: Janice Gelb's request for web design contact
Hi Janice,
I happen to know of an excellent, reasonably-priced web designer who works
remotely from Byron Bay (via Skype).
Let me know if this is of interest to your friend.
Cheers,
Tully
tullymac@xxxxxxxxx
0403 817742
http://au.linkedin.com/pub/tully-machtynger/7/58b/275
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