atw: Re: Google ranking (WAS: Janice Gelb's request for web design contact)
- From: David Godley <david@xxxxxxxxxxxxxxxxx>
- To: austechwriter@xxxxxxxxxxxxx
- Date: Fri, 22 Jan 2010 15:55:03 +1100
The page ranking algorithm is kept secret to try to limit the ability of
people to try to game the system. It is also constantly changing as people
figure out how to game the system it is amended. Based on stuff I did quite
some years ago, some of the key variables that were employed in ranking
schemas then included:
phrase density on the page
average phrase density of indexed pages with that phrase
phrase density of key synonyms
page length
text to image ratios
number of inbound links
inbound link intra- and extra-domain
frequency link is clicked when it appears in a search result
etc
etc
Mix the variables up, divide by the number you first thought of and there is
your listing rank.
David
On Fri, Jan 22, 2010 at 15:30, Howard Silcock <howard.silcock@xxxxxxxxx>wrote:
> Hmm, I could be talking through my hat here, but it doesn't seem to me that
> the ranking would go down if the page wasn't crawled. As I understand it,
> the ranking of a page depends principally on the number of external pages
> that link to it. I suppose there would be other factors affecting the
> ranking that would depend on the page itself, but if the page wasn't
> visited, I'd have thought those factors would be taken to be unchanged.
>
> I suppose I'd think of it as somehow similar to a system of ranking
> restaurants. You'd think the people doing the ranking wouldn't change the
> rank of a restaurant until they had revisited it (and its competitors).
>
> Of course, these analogies don't necessarily give an accurate picture.
>
> Howard
> 2010/1/22 Rebecca Caldwell <rebecca@xxxxxxxxxxxxxx>
>
> Howard,
>>
>>
>>
>> I’ve heard this too – I do the SEO for my company, and regular changes to
>> the website mean more regular crawls to your site (by googlebot). If your
>> site is no longer ‘relevant’ i.e. not up to date, then you can slip down the
>> ranking.
>>
>>
>>
>> I sort of liken it to journalism – newspapers/news sites are new every day
>> to stay relevant, if they were the same every day, then they are generally
>> useless and you would stop buying/visiting.
>>
>>
>>
>> Its not the only reason you can slip down, but one of a tapestry of
>> things.
>>
>>
>> ------------------------------
>>
>> *From:* austechwriter-bounce@xxxxxxxxxxxxx [mailto:
>> austechwriter-bounce@xxxxxxxxxxxxx] *On Behalf Of *Howard Silcock
>> *Sent:* Friday, 22 January 2010 11:34 AM
>> *To:* austechwriter@xxxxxxxxxxxxx
>> *Subject:* atw: Google ranking (WAS: Janice Gelb's request for web design
>> contact)
>>
>>
>>
>> Christine, you said that a site that is not changed regularly slips down
>> in the Google ranking. I'm wondering where you learned this. Google's
>> ranking is a bit hard to work out, but this is the first time I've heard
>> anyone say it's time-dependent (I mean directly dependent on time -
>> obviously other relevant factors will vary over time and therefore
>> affect the ranking indirectly). Did you get this information from a website
>> or book you can quote, or was it just word of mouth?
>>
>> Howard
>>
>>
>>
>> 2010/1/22 Christine Kent <cmkentau@xxxxxxxxx>
>>
>> Not sure if this subject is still current, but I think it is now worth us
>> learning how to do it ourselves, either through products like BlinkWeb and
>> other Web 2.0 development programs, or by building and modifying a blog to
>> suit the purpose (I use Google Blogger, although I think Wordpress probably
>> has better templates – I find it harder to use.)
>>
>>
>>
>> One reason is that it is not just the development cost to take into
>> account, it is the upgrades. If you have to pay every time you want to
>> change your site, then you won’t change it.
>>
>>
>>
>> Also, and critically, if site that is not changed regularly it falls down
>> the Google rankings. Very quickly , even if you succeed in getting yourself
>> onto the first page of Google returns, you will find yourself slipping
>> down. With a blog, you can post minimal articles with exceptional ease,
>> thus constantly changing the page and impressing Google search.
>>
>>
>>
>> Blogs, I think, are the way to go. In addition, Word can publish
>> automatically to your nominated blog, and so can many other web pages. You
>> could find a good article or good video online and in a couple of button
>> pushes, that resource is now on your blog and Google with love you.
>>
>>
>>
>> ck
>>
>>
>>
>>
>>
>>
>>
>> *From:* austechwriter-bounce@xxxxxxxxxxxxx [mailto:
>> austechwriter-bounce@xxxxxxxxxxxxx] *On Behalf Of *Tully Machtynger
>> *Sent:* Friday, 22 January 2010 11:41 AM
>> *To:* austechwriter@xxxxxxxxxxxxx
>> *Subject:* atw: Re: Janice Gelb's request for web design contact
>>
>>
>>
>> Hi Janice,
>>
>> I happen to know of an excellent, reasonably-priced web designer who works
>> remotely from Byron Bay (via Skype).
>>
>> Let me know if this is of interest to your friend.
>>
>> Cheers,
>> Tully
>>
>> tullymac@xxxxxxxxx
>> 0403 817742
>> http://au.linkedin.com/pub/tully-machtynger/7/58b/275
>>
>>
>>
>
>
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