[survived-dfw] Re: Answers to Emil's questions on Email Marketing and Courses
- From: Andree Kehn <andreekehn@xxxxxxxxx>
- To: survived-dfw@xxxxxxxxxxxxx
- Date: Sun, 14 Dec 2014 08:35:47 -0500
You can't afford NOT to! ;) It sounds like there is a great deal of coaching
involved in it as well, I'll be tit's worth all that and more.
And yes- BAH!!! bah-dee bah bah humbug.
On Dec 11, 2014, at 1:11 PM, Charlie Bannister <charlie@xxxxxxxxxxxxxxxxxxxx>
wrote:
> Glad you’re feeling better, James.
>
> Hope I’m not hearing "bah humbug" from you, Andree? If so, go and watch Elf
> again…
>
> The club sounds great, but I’m not sure I can justify that amount of coin
> until I’m actually depending on my writing skills to build a business. If
> there’s a low-cost introduction, I’ll definitely give it a go, though.
>
> Charlie
>
>> On 11 Dec 2014, at 17:43, Andree Kehn <andreekehn@xxxxxxxxx> wrote:
>>
>> I'm so pumped about the Damn Fine Writing Club. I'm going to wait for
>> January, not just for th trial (although, duh, that is amazing) but also
>> because December- ugh, holidays.
>>
>> Is there anything we need to do to make sure we are hearing about the trial
>> special?
>>
>> Thanks for the Drip Campaign pdf. I will use it when creating my newsletter
>> series for folks who sign up for my newsletter at the bridal show!
>>
>>
>>
>> On Dec 11, 2014, at 10:32 AM, Damn Fine Words <info@xxxxxxxxxxxxxxxxx> wrote:
>>
>>> Hello all,
>>>
>>> Now that I seem to be back on the right path to good health (not quite
>>> there yet, but I can see a faint light, so I'm heading towards it!), it's
>>> time for me to answer Emil's questions. (I'll also post them to the forum,
>>> if I can manage to locate the thread.)
>>>
>>> Emil wrote:
>>>
>>> I've got a question for you, fellows. (James, your opinion would be much
>>> appreciated also, after you're recovered from the cold)
>>>
>>> It's about email marketing. Now that I've learned how to write, I am going
>>> to regularly post on my website, but I also want to start to do email
>>> marketing to my list (which is small, but it will grow faster after I
>>> actually write more on the blog AND send them emails).
>>>
>>> I didn't do any mailing until now. I received some free email courses on
>>> email marketing from GetResponse, AppSumo, and Natalie Lussier, but didn't
>>> study them yet. I plan to do so after setting my editorial calendar and
>>> starting to write posts regularly.
>>>
>>> James answers:
>>>
>>> There are some students to whom I sometimes recommend a follow-up course,
>>> but to be quite frank, very few in this group (and none of you reading
>>> this) need it.
>>>
>>> You see, learning is great, and valuable... but there's a time to stop
>>> learning, and start doing. You must DO something with what you've learned,
>>> or else you just fall into a pattern of continual learning that only leads
>>> to procrastination on the actual doing part that gets you places.
>>>
>>> I'll be honest: there are a lot of people out there who make their course
>>> or ebook or whatever sound really good these days. And you could
>>> continually fork over money thinking you've hit on THE thing that teaches
>>> you what you need to do.
>>>
>>> THE thing is your action. Not your learning. Not the next best coolest
>>> sounding course. I've seen far too many people blow thousands and thousands
>>> of dollars in my time, and they're still in the same place they were 5
>>> years ago - learning lots!... but doing nothing with what they've learned.
>>>
>>> There's very little difference between what you've learned in DFW and
>>> applying it to email marketing. VERY little. Email marketing is essentially
>>> sending articles to your list that engage them, build trust and that steer
>>> them towards eventually taking the action you want them to take.
>>>
>>> You've learned that. Now go use it.
>>>
>>> 1. Do you think it is enough to know how to clearly convey a message
>>> through writing (DFW style) and there is no need for learning "specialized"
>>> email marketing training? Or do you thing that is more efficient to take a
>>> course on email marketing? A course in email marketing may not be all about
>>> writing, it may have swipe files with some email templates, headlines, etc.
>>>
>>> Swipe files are nice, but to be honest, you can spend a small fortune on
>>> swipe files - everyone's putting out one that's slightly different from the
>>> next guy, but they all say the same thing.
>>>
>>> And frankly, swipe files mean this: "I don't have to understand what I'm
>>> doing. I don't have to think. I just have to fill in the blanks." That's
>>> quite nice when you're in a rush, but you guys all understand what you're
>>> doing, and you don't really need any swipe files.
>>>
>>> So they can be handy, yes. Do you need them? No.
>>>
>>> 2. If you think a course on email marketing would be a good idea, can you
>>> recommend me one?
>>>
>>> To be honest, I've been looking, and I haven't found one yet that I can
>>> recommend beyond a doubt. "Inbox Dojo: 12 months of email blueprints to
>>> fuel your sales engine" is not too bad at all, if you'd like to grab
>>> something with templates that fuel your ideas, but... yeah.
>>>
>>> (Note: I got Inbox Dojo off App Sumo way back; I don't know if it's still
>>> available for purchase, but it's likely you can find it through a Google
>>> Search.)
>>>
>>> Most email marketing courses I've seen will teach you what you already
>>> know. They'll say it in different words, perhaps, but it all means the same
>>> thing in the end, and it's unlikely you'll find something that teaches you
>>> something new and useful that you didn't already know.
>>>
>>> 3. Can you take a look at this email marketing course offer I received from
>>> Derek Johanson and Ian Stanley and tell me what do you think about it? The
>>> sales page is here:http://8020emailcopy.com , but I attach also one email
>>> from them which contains some more information.
>>>
>>> Looking over the list of what you'll learn, you've learned 90% of that in
>>> DFW already, so this won't be new. Just different, or presented in
>>> different words.
>>>
>>> That said, if you have money to spare and are curious, the price point is
>>> okay.
>>>
>>> What's interesting is that his offer is only available to 20 people and
>>> "not false scarcity" - I quote. And yet it's been over 2 weeks and the
>>> offer is still there, so that means either 20 people didn't buy or that his
>>> "only 20" is a crock.
>>>
>>> This doesn't really matter in the grand scheme of things and doesn't
>>> devalue the actual product he sells, but it does mean he's a sly one full
>>> of sweet words. Takes a little bit of the shine off it.
>>>
>>> These guys refer also to Autoresponder Madness (Andre Chaperon) -
>>> http://autorespondermadness.com/ and John McIntyre -
>>> http://www.themcmethod.com/, or Ryan Deiss -
>>> http://www.digitalmarketer.com/the-email-machine/, when comparing their
>>> course with the other guys in the market.
>>>
>>> I know of John McIntyre, and while I've not seen his product in action with
>>> my own eyes, I've seen enough to know that this might be worth a peek. But
>>> again... you won't be learning anything new. You'll just have different
>>> tools and resources on hand to do what you need to do.
>>>
>>> In other words... it's the doing that matters now, not the learning, unless
>>> you want to use learning as a method to put aside the doing for a little
>>> while longer.
>>>
>>> Without wanting to throw my own hat in the ring (but that's kind of exactly
>>> what I'm doing here), if you're interested in more of the doing side of
>>> things, and want to focus on taking action, without losing the learning
>>> side of things, then the Damn Fine Writers Club might be a perfect match.
>>>
>>> www. damnfinewritersclub.com
>>>
>>> Peter and I are currently working to set up a 1$ trial offer that we'll
>>> release in January, but the Club is currently active right now, with
>>> members who've been part of it for 5 months and more, and you can join
>>> right away if you'd like.
>>>
>>> Also, on a final note, I've attached a handout that comes from the Damn
>>> Fine Writers Club that might be useful for your email marketing goals.
>>> There's a link to a webinar in the handout that you might not be able to
>>> access without Club membership, but the rest of the handout should
>>> definitely help orient you in the right direction.
>>>
>>> Whew! Hope all that helps!!
>>>
>>> Cheers,
>>>
>>> James Chartrand
>>> Damn Fine Words/Damn Fine Ebooks
>>> www.damnfinewords.com
>>>
>>> Connect with me:
>>> <Email Drip Campaigns.pdf>
>
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