[survived-dfw] Re: Answers to Emil's questions on Email Marketing and Courses
- From: Charlie Bannister <charlie@xxxxxxxxxxxxxxxxxxxx>
- To: survived-dfw@xxxxxxxxxxxxx
- Date: Thu, 11 Dec 2014 18:11:48 +0000
Glad you’re feeling better, James.
Hope I’m not hearing "bah humbug" from you, Andree? If so, go and watch Elf
again…
The club sounds great, but I’m not sure I can justify that amount of coin until
I’m actually depending on my writing skills to build a business. If there’s a
low-cost introduction, I’ll definitely give it a go, though.
Charlie
> On 11 Dec 2014, at 17:43, Andree Kehn <andreekehn@xxxxxxxxx> wrote:
>
> I'm so pumped about the Damn Fine Writing Club. I'm going to wait for
> January, not just for th trial (although, duh, that is amazing) but also
> because December- ugh, holidays.
>
> Is there anything we need to do to make sure we are hearing about the trial
> special?
>
> Thanks for the Drip Campaign pdf. I will use it when creating my newsletter
> series for folks who sign up for my newsletter at the bridal show!
>
>
>
> On Dec 11, 2014, at 10:32 AM, Damn Fine Words <info@xxxxxxxxxxxxxxxxx
> <mailto:info@xxxxxxxxxxxxxxxxx>> wrote:
>
>> Hello all,
>>
>> Now that I seem to be back on the right path to good health (not quite there
>> yet, but I can see a faint light, so I'm heading towards it!), it's time for
>> me to answer Emil's questions. (I'll also post them to the forum, if I can
>> manage to locate the thread.)
>>
>> Emil wrote:
>>
>> I've got a question for you, fellows. (James, your opinion would be much
>> appreciated also, after you're recovered from the cold)
>>
>> It's about email marketing. Now that I've learned how to write, I am going
>> to regularly post on my website, but I also want to start to do email
>> marketing to my list (which is small, but it will grow faster after I
>> actually write more on the blog AND send them emails).
>>
>> I didn't do any mailing until now. I received some free email courses on
>> email marketing from GetResponse, AppSumo, and Natalie Lussier, but didn't
>> study them yet. I plan to do so after setting my editorial calendar and
>> starting to write posts regularly.
>>
>> James answers:
>>
>> There are some students to whom I sometimes recommend a follow-up course,
>> but to be quite frank, very few in this group (and none of you reading this)
>> need it.
>>
>> You see, learning is great, and valuable... but there's a time to stop
>> learning, and start doing. You must DO something with what you've learned,
>> or else you just fall into a pattern of continual learning that only leads
>> to procrastination on the actual doing part that gets you places.
>>
>> I'll be honest: there are a lot of people out there who make their course or
>> ebook or whatever sound really good these days. And you could continually
>> fork over money thinking you've hit on THE thing that teaches you what you
>> need to do.
>>
>> THE thing is your action. Not your learning. Not the next best coolest
>> sounding course. I've seen far too many people blow thousands and thousands
>> of dollars in my time, and they're still in the same place they were 5 years
>> ago - learning lots!... but doing nothing with what they've learned.
>>
>> There's very little difference between what you've learned in DFW and
>> applying it to email marketing. VERY little. Email marketing is essentially
>> sending articles to your list that engage them, build trust and that steer
>> them towards eventually taking the action you want them to take.
>>
>> You've learned that. Now go use it.
>>
>> 1. Do you think it is enough to know how to clearly convey a message through
>> writing (DFW style) and there is no need for learning "specialized" email
>> marketing training? Or do you thing that is more efficient to take a course
>> on email marketing? A course in email marketing may not be all about
>> writing, it may have swipe files with some email templates, headlines, etc.
>>
>> Swipe files are nice, but to be honest, you can spend a small fortune on
>> swipe files - everyone's putting out one that's slightly different from the
>> next guy, but they all say the same thing.
>>
>> And frankly, swipe files mean this: "I don't have to understand what I'm
>> doing. I don't have to think. I just have to fill in the blanks." That's
>> quite nice when you're in a rush, but you guys all understand what you're
>> doing, and you don't really need any swipe files.
>>
>> So they can be handy, yes. Do you need them? No.
>>
>> 2. If you think a course on email marketing would be a good idea, can you
>> recommend me one?
>>
>> To be honest, I've been looking, and I haven't found one yet that I can
>> recommend beyond a doubt. "Inbox Dojo: 12 months of email blueprints to fuel
>> your sales engine" is not too bad at all, if you'd like to grab something
>> with templates that fuel your ideas, but... yeah.
>>
>> (Note: I got Inbox Dojo off App Sumo way back; I don't know if it's still
>> available for purchase, but it's likely you can find it through a Google
>> Search.)
>>
>> Most email marketing courses I've seen will teach you what you already know.
>> They'll say it in different words, perhaps, but it all means the same thing
>> in the end, and it's unlikely you'll find something that teaches you
>> something new and useful that you didn't already know.
>>
>> 3. Can you take a look at this email marketing course offer I received from
>> Derek Johanson and Ian Stanley and tell me what do you think about it? The
>> sales page is here:http://8020emailcopy.com <http://8020emailcopy.com/> ,
>> but I attach also one email from them which contains some more information.
>>
>> Looking over the list of what you'll learn, you've learned 90% of that in
>> DFW already, so this won't be new. Just different, or presented in different
>> words.
>>
>> That said, if you have money to spare and are curious, the price point is
>> okay.
>>
>> What's interesting is that his offer is only available to 20 people and "not
>> false scarcity" - I quote. And yet it's been over 2 weeks and the offer is
>> still there, so that means either 20 people didn't buy or that his "only 20"
>> is a crock.
>>
>> This doesn't really matter in the grand scheme of things and doesn't devalue
>> the actual product he sells, but it does mean he's a sly one full of sweet
>> words. Takes a little bit of the shine off it.
>>
>> These guys refer also to Autoresponder Madness (Andre Chaperon) -
>> http://autorespondermadness.com/ <http://autorespondermadness.com/> and John
>> McIntyre - http://www.themcmethod.com/ <http://www.themcmethod.com/>, or
>> Ryan Deiss - http://www.digitalmarketer.com/the-email-machine/
>> <http://www.digitalmarketer.com/the-email-machine/>, when comparing their
>> course with the other guys in the market.
>>
>> I know of John McIntyre, and while I've not seen his product in action with
>> my own eyes, I've seen enough to know that this might be worth a peek. But
>> again... you won't be learning anything new. You'll just have different
>> tools and resources on hand to do what you need to do.
>>
>> In other words... it's the doing that matters now, not the learning, unless
>> you want to use learning as a method to put aside the doing for a little
>> while longer.
>>
>> Without wanting to throw my own hat in the ring (but that's kind of exactly
>> what I'm doing here), if you're interested in more of the doing side of
>> things, and want to focus on taking action, without losing the learning side
>> of things, then the Damn Fine Writers Club might be a perfect match.
>>
>> www. damnfinewritersclub.com <http://damnfinewritersclub.com/>
>>
>> Peter and I are currently working to set up a 1$ trial offer that we'll
>> release in January, but the Club is currently active right now, with members
>> who've been part of it for 5 months and more, and you can join right away if
>> you'd like.
>>
>> Also, on a final note, I've attached a handout that comes from the Damn Fine
>> Writers Club that might be useful for your email marketing goals. There's a
>> link to a webinar in the handout that you might not be able to access
>> without Club membership, but the rest of the handout should definitely help
>> orient you in the right direction.
>>
>> Whew! Hope all that helps!!
>>
>> Cheers,
>>
>> James Chartrand
>> Damn Fine Words/Damn Fine Ebooks
>> www.damnfinewords.com <http://www.damnfinewords.com/>
>>
>> Connect with me: <http://twitter.com/menwithpens>
>> <http://ca.linkedin.com/in/menwithpens>
>> <http://www.facebook.com/menwithpens><Email Drip Campaigns.pdf>
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