[survived-dfw] Re: Answers to Emil's questions on Email Marketing and Courses
- From: Andree Kehn <andreekehn@xxxxxxxxx>
- To: survived-dfw@xxxxxxxxxxxxx
- Date: Thu, 11 Dec 2014 12:43:39 -0500
I'm so pumped about the Damn Fine Writing Club. I'm going to wait for January,
not just for th trial (although, duh, that is amazing) but also because
December- ugh, holidays.
Is there anything we need to do to make sure we are hearing about the trial
special?
Thanks for the Drip Campaign pdf. I will use it when creating my newsletter
series for folks who sign up for my newsletter at the bridal show!
On Dec 11, 2014, at 10:32 AM, Damn Fine Words <info@xxxxxxxxxxxxxxxxx> wrote:
> Hello all,
>
> Now that I seem to be back on the right path to good health (not quite there
> yet, but I can see a faint light, so I'm heading towards it!), it's time for
> me to answer Emil's questions. (I'll also post them to the forum, if I can
> manage to locate the thread.)
>
> Emil wrote:
>
> I've got a question for you, fellows. (James, your opinion would be much
> appreciated also, after you're recovered from the cold)
>
> It's about email marketing. Now that I've learned how to write, I am going to
> regularly post on my website, but I also want to start to do email marketing
> to my list (which is small, but it will grow faster after I actually write
> more on the blog AND send them emails).
>
> I didn't do any mailing until now. I received some free email courses on
> email marketing from GetResponse, AppSumo, and Natalie Lussier, but didn't
> study them yet. I plan to do so after setting my editorial calendar and
> starting to write posts regularly.
>
> James answers:
>
> There are some students to whom I sometimes recommend a follow-up course, but
> to be quite frank, very few in this group (and none of you reading this) need
> it.
>
> You see, learning is great, and valuable... but there's a time to stop
> learning, and start doing. You must DO something with what you've learned, or
> else you just fall into a pattern of continual learning that only leads to
> procrastination on the actual doing part that gets you places.
>
> I'll be honest: there are a lot of people out there who make their course or
> ebook or whatever sound really good these days. And you could continually
> fork over money thinking you've hit on THE thing that teaches you what you
> need to do.
>
> THE thing is your action. Not your learning. Not the next best coolest
> sounding course. I've seen far too many people blow thousands and thousands
> of dollars in my time, and they're still in the same place they were 5 years
> ago - learning lots!... but doing nothing with what they've learned.
>
> There's very little difference between what you've learned in DFW and
> applying it to email marketing. VERY little. Email marketing is essentially
> sending articles to your list that engage them, build trust and that steer
> them towards eventually taking the action you want them to take.
>
> You've learned that. Now go use it.
>
> 1. Do you think it is enough to know how to clearly convey a message through
> writing (DFW style) and there is no need for learning "specialized" email
> marketing training? Or do you thing that is more efficient to take a course
> on email marketing? A course in email marketing may not be all about writing,
> it may have swipe files with some email templates, headlines, etc.
>
> Swipe files are nice, but to be honest, you can spend a small fortune on
> swipe files - everyone's putting out one that's slightly different from the
> next guy, but they all say the same thing.
>
> And frankly, swipe files mean this: "I don't have to understand what I'm
> doing. I don't have to think. I just have to fill in the blanks." That's
> quite nice when you're in a rush, but you guys all understand what you're
> doing, and you don't really need any swipe files.
>
> So they can be handy, yes. Do you need them? No.
>
> 2. If you think a course on email marketing would be a good idea, can you
> recommend me one?
>
> To be honest, I've been looking, and I haven't found one yet that I can
> recommend beyond a doubt. "Inbox Dojo: 12 months of email blueprints to fuel
> your sales engine" is not too bad at all, if you'd like to grab something
> with templates that fuel your ideas, but... yeah.
>
> (Note: I got Inbox Dojo off App Sumo way back; I don't know if it's still
> available for purchase, but it's likely you can find it through a Google
> Search.)
>
> Most email marketing courses I've seen will teach you what you already know.
> They'll say it in different words, perhaps, but it all means the same thing
> in the end, and it's unlikely you'll find something that teaches you
> something new and useful that you didn't already know.
>
> 3. Can you take a look at this email marketing course offer I received from
> Derek Johanson and Ian Stanley and tell me what do you think about it? The
> sales page is here:http://8020emailcopy.com , but I attach also one email
> from them which contains some more information.
>
> Looking over the list of what you'll learn, you've learned 90% of that in DFW
> already, so this won't be new. Just different, or presented in different
> words.
>
> That said, if you have money to spare and are curious, the price point is
> okay.
>
> What's interesting is that his offer is only available to 20 people and "not
> false scarcity" - I quote. And yet it's been over 2 weeks and the offer is
> still there, so that means either 20 people didn't buy or that his "only 20"
> is a crock.
>
> This doesn't really matter in the grand scheme of things and doesn't devalue
> the actual product he sells, but it does mean he's a sly one full of sweet
> words. Takes a little bit of the shine off it.
>
> These guys refer also to Autoresponder Madness (Andre Chaperon) -
> http://autorespondermadness.com/ and John McIntyre -
> http://www.themcmethod.com/, or Ryan Deiss -
> http://www.digitalmarketer.com/the-email-machine/, when comparing their
> course with the other guys in the market.
>
> I know of John McIntyre, and while I've not seen his product in action with
> my own eyes, I've seen enough to know that this might be worth a peek. But
> again... you won't be learning anything new. You'll just have different tools
> and resources on hand to do what you need to do.
>
> In other words... it's the doing that matters now, not the learning, unless
> you want to use learning as a method to put aside the doing for a little
> while longer.
>
> Without wanting to throw my own hat in the ring (but that's kind of exactly
> what I'm doing here), if you're interested in more of the doing side of
> things, and want to focus on taking action, without losing the learning side
> of things, then the Damn Fine Writers Club might be a perfect match.
>
> www. damnfinewritersclub.com
>
> Peter and I are currently working to set up a 1$ trial offer that we'll
> release in January, but the Club is currently active right now, with members
> who've been part of it for 5 months and more, and you can join right away if
> you'd like.
>
> Also, on a final note, I've attached a handout that comes from the Damn Fine
> Writers Club that might be useful for your email marketing goals. There's a
> link to a webinar in the handout that you might not be able to access without
> Club membership, but the rest of the handout should definitely help orient
> you in the right direction.
>
> Whew! Hope all that helps!!
>
> Cheers,
>
> James Chartrand
> Damn Fine Words/Damn Fine Ebooks
> www.damnfinewords.com
>
> Connect with me:
> <Email Drip Campaigns.pdf>
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