[opendtv] Re: Digital TV: Brazil to Adopt Anything But the American System

Nat all I can say is that we (Ask Mark He know who) agreed firmly with 
your position as did APTS...

NAB should be National Association of B Sers..





nat ostroff wrote:
> Well well well, Was it not the NAB backed by MSTV that proclaimed "US
> Broadcasters have little or no interest in mobile reception of DTV"? We at
> Sinclair still bear the scars of trying to alter THAT mentality. So, why is
> the Broadcast industry STILL relying on the NAB for leadership? Is it an
> industrry wide death wish? Recently I was told by a senior member of ATSC
> that Sinclair should organize a broadcaster group to speak out at the ATSC
> for change. Frankly, we have been there and done that. How about someone
> else rising to the occasion? We would certainly support such an effort. Best
> to be wearing body armour however.
> 
> 
> Nat Ostroff
> Sinclair Broadcast Group
> ----- Original Message ----- 
> From: "William Smith" <wsmith@xxxxxxx>
> To: <opendtv@xxxxxxxxxxxxx>
> Sent: Thursday, February 02, 2006 7:57 PM
> Subject: [opendtv] Re: Digital TV: Brazil to Adopt Anything But the American
> System
> 
> 
> 
>>The first step to solving the problem is admitting you have one..
>>
>>The old model doesn't work anymore....and the industry is on life
> 
> support...
> 
>><climbing soapbox>
>>
>>In my opinion the only real hope is to take control of the converging
>>technologies...you cannot rely on 8-VSB to reach the public at large...
>>
>>You are not in the broadcast business anymore you are in the content
>>distribution business..
>>
>>The transmitter is your STL to everything ..
>>
>>1. Run one SD MPEG-2 stream in ATSC to make the FCC happy...
>>
>>2. Add datacasting support for files and video streams using advanced
>>codecs.
>>
>>3. Make the systems technology agnostic using IP as the glue.. to help
>>stave off being bypassed..
>>
>>4.Gateway the IP traffic to station owned local WI Max and WIfi hot
>>spots to get your content to the public.
>>
>>5.Educate people on how to get your services by every means you can
>>think off including providing datacast reception software for free.
>>
>>
>>
>>Have you ever considered how far a WiFi hot spot might reach from the
>>top of your tower??
>>
>>Since The industry was so short sighted, and refused to think outside
>>the box by staying with 8-VSB we are now in the fight for our very
>>survival..
>>
>><Climbing down>
>>
>>We are working a pilot now based on the above... currently targeting a
>>limited audience.. Steps 1,2, and 3 are done.. working on 4 now...
>>
>>Otherwise..
>>Better start saving money to buy the spectrum when its auctioned
>>off....so you can switch your DTV plant to COFDM...and start selling DVB
>>based set top boxes...
>>
>>Crosley did it back in the 20's ... He wanted to sell radios so he built
>>WLW.. and sold both spots and radios...
>>
>>William
>>
>>
>>
>>
>>
>>Mark Aitken (Work @ Home) wrote:
>>
>>>OK Doctor...you have one chance in the operating room. You have but one
>>>choice, because this is NOT elective surgery. It will be a long a long
>>>one...What, my esteemed colleague, is the course of action?
>>>
>>>Mark
>>>
>>>----- Original Message ----- 
>>>From: "William Smith" <wsmith@xxxxxxx>
>>>To: <opendtv@xxxxxxxxxxxxx>
>>>Sent: Thursday, February 02, 2006 6:22 PM
>>>Subject: [opendtv] Re: Digital TV: Brazil to Adopt Anything But the
> 
> American
> 
>>>System
>>>
>>>
>>>
>>>
>>>>Bert,
>>>>
>>>>The lost opportunity costs are beyond calculation..look at Qualcomm's
>>>>service ... that should have been broadcasters..as it stands now its
>>>>only a matter of time before one of two things happen.. Broadcasters
>>>>wake up and fix this mess .. or the OTA ATSC video service will die a
>>>>quick death (10-15 years) and the FCC will auction more spectrum to
>>>>allow others to pick at the broadcasters carcass...
>>>>
>>>>
>>>>
>>>>William
>>>>
>>>>
>>>>Manfredi, Albert E wrote:
>>>>
>>>>
>>>>>Nick Kocsis wrote:
>>>>>
>>>>>
>>>>>
>>>>>
>>>>>>Portability and mobility trumps any amount of money if
>>>>>>the goal is to use spectrum in a manner that serves the
>>>>>>public and not the politicians that get all those
>>>>>>juicy trips and dinners paid for by the lobbyists.
>>>>>
>>>>>
>>>>>I guess my point was that it seemed fairly clear that the issues were
>>>>>NOT entirely technical. There were apparently other considerations
>>>>>there, including possible development work done in country as a result
>>>>>of the choice. This is entirely commonplace in this sort of
> 
> negotiation.
> 
>>>>>Not to mention the 300M Euro loan, which I doubt the ATSC so far has
>>>>>matched (but I don't know this for a fact).
>>>>>
>>>>>The technical tradeoffs are debatable ad nauseam. Brazil is a
>>>>>geographically enormous country. Certainly, anyone with the guts to do
> 
> a
> 
>>>>>long range reception comparison test between the three standards could
>>>>>make the case that a scheme optimized for long range, at equal
> 
> bandwidth
> 
>>>>>and power, would be beneficial to such a huge country. Just a point to
>>>>>consider, among many.
>>>>>
>>>>>Obviously, choosing a COFDM scheme would not be a mistake. However, I
>>>>>don't think the mea culpa attitude about all related to ATSC or the US
>>>>>govt is valid either. The price of ATSC boxes, being HD especially, is
>>>>>simply not going to be a valid argument anymore. The cost/price
>>>>>differential is inconsequential.
>>>>>
>>>>>Bert
>>>>>
>>>>>
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>>>>>
>>>>>
>>>>
>>>>-- 
>>>>----
>>>>William B. Smith - Special Projects Engineer  Email: wsmith@xxxxxxx
>>>>Technology Division                           ----------------------
>>>>Kentucky Educational Television
>>>>600 Cooper Drive
>>>>Lexington, Ky. 40502-2296
>>>>Ph. 859-258-7088  Fax 859-258-7399
>>>>
>>>>
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>>>>
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>>>
>>>
>>>
>>>
>>>
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>>>
>>>
>>-- 
>>----
>>William B. Smith - Special Projects Engineer  Email: wsmith@xxxxxxx
>>Technology Division                           ----------------------
>>Kentucky Educational Television
>>600 Cooper Drive
>>Lexington, Ky. 40502-2296
>>Ph. 859-258-7088  Fax 859-258-7399
>>
>>
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>  
>  
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> 

-- 
----
William B. Smith - Special Projects Engineer  Email: wsmith@xxxxxxx
Technology Division                           ----------------------
Kentucky Educational Television
600 Cooper Drive
Lexington, Ky. 40502-2296
Ph. 859-258-7088  Fax 859-258-7399
 
 
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