[opendtv] Re: DTT tuner design



Craig Birkmaier wrote:
> Broadcasters are concentrating on survival now. Their core audience
> continues to decline each year and they haven't a clue about harvesting
> the many local content resources that could form the basis for
> legitimate services that could be carried in their DTV multiplex.

Craig -

Which local content resources do you feel offer a competitive plan to match the economy of scale of the national nets?

- Tom
At 12:31 PM -0700 7/5/07, johnwillkie wrote:

Remember this: with rare exception, TV stations have a 'voice." With rare
exception, cable TV systems have no "voice."


Really?

Cox cable is relentless with promotions for ALL of their services. There are constant promos on all of the cable channels, constant ads on radio and the broadcast TV stations, and direct mail (in addition to the flyers that come in the bill). For broadcasters in these parts there are some radio ads during sweeps. I have yet to see a promo for DTV in this market.


That is, a general manager, news anchor, commentator, reporter, etc gives
voice for the station.  Cable just has spots, no speaker.


You mean "Local Personalities?"

I could not tell you the name of any of these people in this market. I might recognize a few if they are doing a public gig. They have absolutely no influence on me. as obviously I don't watch them.

Cox Cable hired Danny Wuerffel, the Heissman winning quarterback of the University of Florida's first national championship football team as their spokesman. Who do you think is better recognized in this community? Wuerffel or Paige Beck, the ageing news anchor at Channel 20, the news leader in town?


Or, announce a new innovative channel on your newscast. Tell viewers (most
of them on cable) that if they can't get it on cable, to call their cable
system, because the TV station has made it available to cable systems at no
extra cost.


First they actually have to create some innovative content to fill that multicast. Channel 20 grabbed the CW when it became available in this market and runs it in their multiplex at very low quality with NO local "personality" other than the ads. The CW IS available on cable here - but it AIN'T free, because Channel 20 charges Cox cable for ABC in SD, HD and the CW in Low D.

Promote on-air (main channel) a giveaway contest that ONLY requires a
tune-in and timed response to one of the sub-channels.  "If you can't get
this channel on YOUR cable, call your cable company and ask about their
prize giveaways."

Repeat and cycle as necessary.  For real fun, start these promos a week
before retrans negotiations.  Run the spots at least once per hour, and
preferably at times when cable CSR calls are lowest (requiring them to add
staff.)

Do it across a market, with -- avoiding antitrust -- coordinated scheduling of spots so that they either all spread out across an hour, or they all come
at the same time (as needed, and mix it up.)

Should I go on?


No. Just explain why broadcasters have not been successful in the past 50 years in making money with locally produced content (other than news which is now a dying franchise).

Hint: Low Hanging Fruit Pickers


Broadcasters are just concentrating on carriage of the full transport stream right now. If they don't get it at the federal level, it can quickly turn
to hand-to-hand combat.  And, unlike cable, broadcasters only ask viewers
for their time ...


Broadcasters are concentrating on survival now. Their core audience continues to decline each year and they haven't a clue about harvesting the many local content resources that could form the basis for legitimate services that could be carried in their DTV multiplex.

Fortunately, the politicians keep them propped up quite nicely thank you.

Regards
Craig


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Tom Barry                  trbarry@xxxxxxxxxxx  



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