This is facile and incomplete analysis. Try this for a :15 promo/ID "KXXX-DT Lansing, including FREE channels your cable company doesn't want you to see. Call them at xxx-xxxx and ask why." Or "including FREE channels that your cable system wants to charge you extra for ..." Or, use the more gentle approach as with the HD radio spots: "receive hidden signals that regular radios can't hear." The cable version: "Watch hidden channels that aren't intended for mere cable subscribers." Remember this: with rare exception, TV stations have a 'voice." With rare exception, cable TV systems have no "voice." That is, a general manager, news anchor, commentator, reporter, etc gives voice for the station. Cable just has spots, no speaker. Or, announce a new innovative channel on your newscast. Tell viewers (most of them on cable) that if they can't get it on cable, to call their cable system, because the TV station has made it available to cable systems at no extra cost. Promote on-air (main channel) a giveaway contest that ONLY requires a tune-in and timed response to one of the sub-channels. "If you can't get this channel on YOUR cable, call your cable company and ask about their prize giveaways." Repeat and cycle as necessary. For real fun, start these promos a week before retrans negotiations. Run the spots at least once per hour, and preferably at times when cable CSR calls are lowest (requiring them to add staff.) Do it across a market, with -- avoiding antitrust -- coordinated scheduling of spots so that they either all spread out across an hour, or they all come at the same time (as needed, and mix it up.) Should I go on? Broadcasters are just concentrating on carriage of the full transport stream right now. If they don't get it at the federal level, it can quickly turn to hand-to-hand combat. And, unlike cable, broadcasters only ask viewers for their time ... John Willkie -----Mensaje original----- De: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] En nombre de Tom Barry Enviado el: Wednesday, July 04, 2007 2:16 PM Para: opendtv@xxxxxxxxxxxxx Asunto: [opendtv] Re: DTT tuner design At the insistence of broadcaster lobbyists 'they' are constantly thinking about multi-must-carry. But I think the consensus of what they probably have and will get is must carry for a single primary digital channel after cut-off. In other words, what they have now but transferred to digital. - Tom ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.