[opendtv] Re: DTT tuner design

  • From: "johnwillkie" <johnwillkie@xxxxxxxxxxxxx>
  • To: <opendtv@xxxxxxxxxxxxx>
  • Date: Thu, 5 Jul 2007 12:31:14 -0700

This is facile and incomplete analysis.  Try this for a :15 promo/ID
"KXXX-DT Lansing, including FREE channels your cable company doesn't want
you to see.  Call them at xxx-xxxx and ask why."

Or "including FREE channels that your cable system wants to charge you extra
for ..."

Or, use the more gentle approach as with the HD radio spots: "receive hidden
signals that regular radios can't hear."

The cable version: "Watch hidden channels that aren't intended for mere
cable subscribers."

Remember this:  with rare exception, TV stations have a 'voice."  With rare
exception, cable TV systems have no "voice."

That is, a general manager, news anchor, commentator, reporter, etc gives
voice for the station.  Cable just has spots, no speaker.

Or, announce a new innovative channel on your newscast.  Tell viewers (most
of them on cable) that if they can't get it on cable, to call their cable
system, because the TV station has made it available to cable systems at no
extra cost.  

Promote on-air (main channel) a giveaway contest that ONLY requires a
tune-in and timed response to one of the sub-channels.  "If you can't get
this channel on YOUR cable, call your cable company and ask about their
prize giveaways."

Repeat and cycle as necessary.  For real fun, start these promos a week
before retrans negotiations.  Run the spots at least once per hour, and
preferably at times when cable CSR calls are lowest (requiring them to add
staff.)

Do it across a market, with -- avoiding antitrust -- coordinated scheduling
of spots so that they either all spread out across an hour, or they all come
at the same time (as needed, and mix it up.)

Should I go on?

Broadcasters are just concentrating on carriage of the full transport stream
right now.  If they don't get it at the federal level, it can quickly turn
to hand-to-hand combat.  And, unlike cable, broadcasters only ask viewers
for their time ...

John Willkie


-----Mensaje original-----
De: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] En
nombre de Tom Barry
Enviado el: Wednesday, July 04, 2007 2:16 PM
Para: opendtv@xxxxxxxxxxxxx
Asunto: [opendtv] Re: DTT tuner design

At the insistence of broadcaster lobbyists 'they' are constantly 
thinking about multi-must-carry.  But I think the consensus of what they 
probably have and will get is must carry for a single primary digital 
channel after cut-off.  In other words, what they have now but 
transferred to digital.

- Tom

 
 
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