[opendtv] Re: ATSC and Lip Sync
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Wed, 3 Jun 2009 07:07:12 -0400
At 12:04 AM -0400 6/3/09, John Shutt wrote:
How does ABC operate their master control system? CBS? Fox? ESPN? MTV?
Yes, it's only the local broadcaster that is stuck with the obsolete
linear master control model, while every other network - both cable
and broadcast - has moved on to 100% computer generated file
distribution to the home -NOT!
Actually, they all run rather complex multi-channel master control
operations that deal with multiple time zones and all kinds of
regional ad insertions.
But this is not relevant to what I was talking about, OTHER THAN the
fact that they ALREADY send different bits to different regions of
their "market."
Internet television viewing is a non-real time experience, and a
niche experience. Broadcast is a mass medium.
Internet television is very often a real-time experience. It is the
only way I can access some live sports content that is not available
via my local cable system.
As for being a niche experience, we disagree. There is nothing
"niche" about watching a broadcast network show via the Internet -
this is just another way to time shift the viewing of that content,
and it still contributes to building the overall audience for the
program. The cable guys have know that accumulating an audience works
for years - you DON'T have to get everyone to sit down at 8:30 on
Tuesday night to watch "Happy Days," or wait for the re-run 6 months
later.
This seems to be the part you don't get. It is the notion that any
network, or broadcaster who schedules syndicated programming in
specific time slots, can get consumers to SCHEDULE their viewing time
that is DYING. At best, the TIME & CHANNEL model of broadcasting is
like putting a trot line across a river, then coming back in a day or
two to see if you caught any fish passing by.
http://en.wikipedia.org/wiki/Trotline
Services that give consumers the ability to find and watch content on
the CONSUMER'S schedule are going to emerge as the winners in this
battle. And those that can provide individual consumers with targeted
ads are going to be able to charge more money for their service. If
broadcasters keep using their old cast net, they are going to find
that most of the fish that the advertisers want are gone.
Craig, tell me what Apple computer and OS you were using in 1999.
Can you use it today to run the latest QuickTime application?
In 1999 I was using a Powerbook with a 400 MHz G3 processor. It was
running Mac OS-9. I later updated it to run OSX. The latest version
of OSX (Leopard) no longer supports the G3 processor. But you can
still run the latest version of QuickTime on that G3 Powerbook under
OS-10.4.10.
I have since updated to a Dual Core MacBook Pro. The major difference
with QuickTime is performance - specifically the ability to decode HD
files in real time.
What television were you using in 1999?
A Hitachi 4:3 analog tube RPTV with 1080i capability, no ATSC tuner.
This was upgraded to a Samsung 50" 720P DLP RPTV, no ATSC tuner,
which is now connected to an Scientific Atlanta HD DVR box from the
cable company. On occasion I hook up my MacBook Pro via a DVI cable
to watch movies from the iTunes store.
Regards
Craig
'Nuff said.
John
----- Original Message ----- From: "Craig Birkmaier" <craig@xxxxxxxxx>
As Mark points out, it is not the ATSC standard that causes
broadcasters to operate their master control systems like they did
in the good old days. This is strictly a matter of being
comfortable with an existing business model, and force fitting it
into the ATSC infrastructure. unfortunately, it is the business
model that is dying, not the standard.
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