I could be wrong, but also is one of the reasons for falling numbers, because the younger generation are not into reading magazines. After all when you look at what is on offer, there isn't much for the younger person. There must be more magazines, out there covering a wider range of music, than is currently available, from TNAUK.
Petrina-----Original Message----- From: Derek Hornby
Sent: Wednesday, May 21, 2014 9:43 AM To: ntnm@xxxxxxxxxxxxx Subject: [ntnm] Re: Some interesting stats I agree £40 for the eText service is a great value, But only if the service is easy to use like it used to be. At present not all of us have any access to the service, even though we used to. The servcie must support all users, not just some users. So it needs to support Guide, and needs to support a-technic newsreader format. Derek -----Original Message----- From: ntnm-bounce@xxxxxxxxxxxxx [mailto:ntnm-bounce@xxxxxxxxxxxxx] On Behalf Of Isaac Porat Sent: Wednesday, May 21, 2014 9:23 AM To: ntnm@xxxxxxxxxxxxx Subject: [ntnm] Re: Some interesting stats Hi More on statistics... When I started to get involved as a volunteer with TNAUK back in 2001 there were 9000 audio and about 400 eText subscribers. Two years before there were 11000 audio subscribers. Now the numbers are at 4000 audio and about 300 or so eText subscribers. There are also a few hundreds taking the audio service using the Sonata device via Wireless for the blind. If I remember correctly the average age of eText subscribers is over 55 and audio subscribers over 75. The RNIB talking book service is much bigger, and of course as important, its main advantage is that somebody else mostly pays for it, namely local authorities but it is my understanding that with the recession local authorities support has declined causing great reduction in subscribers. Anyway at £40 for the eText service in my view it is a great value, clearly it cannot pay for itself and this is what charities are for. To my mind these services are of strategic importance. At TNAUK we tried all sorts of ways to advertise the service but nothing stopped the gradual decline. Marketing is a great challenge, there is no silver bullet, hopefully RNIB being over 100 times bigger than TNAUK can market more effectively. Regards Isaac On 20/05/2014 22:28, Derek Hornby wrote:
I think it's a marketing problem. I bet most blind people are not aware of the service. It's same problem with RNIB's magazines. Here is a sort example. How many of you were aware that RNIB used to produce A magazine called Access It was about access to buildings or access to services like Transport. Or how many of you knew about a legal magazine called Practical lawyer. Magazines are failing because not enough subscribers. Not enough subscribers is because magazines are not marketed Very well. I mean if say Cadburys brought out a new type of chocolate bar Surely it would fail, if the public wasn't aware of it! My view is, it's just same with RNIB magazines. -----Original Message----- From: ntnm-bounce@xxxxxxxxxxxxx [mailto:ntnm-bounce@xxxxxxxxxxxxx] On
Behalf
Of Ari Damoulakis Sent: Tuesday, May 20, 2014 9:43 PM To: ntnm@xxxxxxxxxxxxx Subject: [ntnm] Re: Some interesting stats Wow that's interesting! I'm curious, I really thought many more people actually would have used the service? Just so that I have an idea, does anyone know the number of blind people in the UK? Obviously there are a few people I know who use the service from overseas, but I'm actually quite shocked at how small the number is, especially to be able to read the magazines and so on easily like that. I know many people just think they want to do the whole mainstream thing and just use the web or read the newspaper online, but I think that's often just a case of them maybe not reading too avidly, because, look for example here where I have to read my newspapers on the internet. I don't really know about the UK paper sites, but its just so much more time-consuming finding the sections, interesting articles, and unfortunately South Africa just isn't known for caring about accessibility most of the time, most people here love flash, refreshing pages, just loads of things they're not worried about the very small minority with access problems as much as they are there. Ari On 5/20/14, Derek Hornby <derek.hornby_uk@xxxxxxxxxxxxxxx> wrote:Neil Heslop, who is RNIB's director of Solutions Said on In Touch few weeks ago. 4,000 customers, majority receive their material on audio via CD. 285 eText service and receive distribution through e-mail. 19 customers receive their material on CD-rom.
----- No virus found in this message. Checked by AVG - www.avg.com Version: 2013.0.3469 / Virus Database: 3722/7526 - Release Date: 05/20/14
