[ SHOWGSD-L ] Re: Review Ads
- From: EJDegen@xxxxxxx
- To: hckryhillgsd@xxxxxxxxxxxxx, showgsd-l@xxxxxxxxxxxxx
- Date: Fri, 2 Sep 2005 15:30:51 EDT
In a message dated 9/2/2005 3:07:24 P.M. Eastern Standard Time,
hckryhillgsd@xxxxxxxxxxxxx writes:
I think this would not be a bad idea...and has been suggested before..as
long as it doesn't compete with the Review..I would suggest..members only
can view web ads..if you don't take this approach..I am afraid that we
would lose yet another incentive to join the PC...many people are members
just because they enjoy getting the Review...if you can give them ads to
look at for free..then why join??? C.Grainger
Because the MEMBER is benefiting from having everyone look at the ad. Also,
the website isn't permanent...ads are only there for 2 months (or whatever
is decided). Of course, you would HAVE to be a GSDCA member to get the
special rate :-) Which also brings to mind that prices should be quoted in
the
Review for the NONMEMBERS. Then there should be a DISCOUNT for being a
member.
It comes out the same, but it sounds better, you are rewarding, not
punishing.
It was also asked of me why people can't just advertise on the website.
Well, they can, but there are many benefits to a print magazine but one of the
drawbacks is that the ads are not seen in a timely fashion. So, we need to
address both issues. Maybe we need to charge extra then for that privilege,
but make it less than just advertising on the web....a package deal instead.
For example, an ad in just the review is $125 for B&W, $425 for color. An ad
on the website is $75 for 3 months.
For only $150 (black & white in Review, color on website), you could
advertise in both the Review and the same ad would be placed on the website
(or, if
not _www.gsdca.org_ (http://www.gsdca.org/) , a separate Review website that
is linked to the _www.gsdca.org_ (http://www.gsdca.org/) site so the current
webmaster doesn't have to responsible for Review ads). The Review could
take $100 ($400 for color) for the ad and the website credited with $50. Each
one is taking a little less, but if the ads increase for both, then they'll be
better off.
All of these numbers are simply suggestions....I am not involved with the
Review, nor am I on the board and I do not know operating costs....
Julie D
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