[ SHOWGSD-L ] Re: Review Ads
- From: EJDegen@xxxxxxx
- To: hckryhillgsd@xxxxxxxxxxxxx, showgsd-l@xxxxxxxxxxxxx
- Date: Sat, 3 Sep 2005 00:05:26 EDT
In a message dated 9/2/2005 10:50:18 P.M. Eastern Standard Time,
hckryhillgsd@xxxxxxxxxxxxx writes:
I don't know of any other virtual magazine that allows anyone to view its
contents for free...just like in "regular' magazines...advertisers pay for the
ads, because they want to market what they have..if you want to see the
content..you buy the magazine. Our situation is slightly different as ours is
a
"trade" magazine more or less..so our market is more limited...nonetheless the
ads are meant as marketing..either a stud dog..a litter..a breeding
program..or some type of promotion of the aforementioned. We want people to
either
join the PC..or subscribe to the magazine...if we give them everything on our
PC
site...what is the benefit of joining...as it is ..we have very little
benefits from the PC...we have to pay for every single thing...even the Parade
of
Greats...so if you make ads available to Jon Q public for free. viewing..then
his benefits are nearly equal to a members. Now..to be quite frank..my heart
is not really into debating this..with all that is going on with our friends
in Louisiana, Mississippi and Alabama...I have either been glued to the
TV..or trying to get in touch with those in the area..checking to see daily of
they are ok. usually takes most the day to get one phone call through.
C.Grainger
We're just approaching it a little differently. I don't believe that
"seeing" the ads is such a great benefit. I do believe that the more people
that
see ads, the better that is for the advertiser. The Review itself should not
be free for viewing online, just the advertisements so more people will
advertise. The Review itself *should* be marketed on the excellent articles
it
publishes and the information it disseminates. People should have to pay for
that. Besides, even if I did get the entire Review online, I'd still want the
hardcopy magazine, and I believe many others would as well.
I've already addressed what I think should be done to increase the benefits
of membership in a previous post (and you mentioning the Parade of Greats, I
completely support Lew Bunch's idea of FREE or at the least a minimal charge
for Parade of Greats).
I also wrote the following and still stand by it:
**********
I believe there should be educational & informational stuff on the GSDCA
website available for all to see. When people do a google search, they should
be pulling up the GSDCA website to find out about health issues, training
issues, and how wonderful our dogs are. This information should be directed
toward the general pet person. Indepth or detailed information could be
referred
to behind the membership wall. If you want access to articles that have
been in the Review, then join. However, you could read summaries in the
general
area.
I also believe that all advertisements should be available for all to see.
**********
So, Christine, I'm not disagreeing with you, I also think we need to keep a
lot of stuff as a membership benefit. I just don't understand how SEEING an
ADVERTISEMENT is or should be a membership benefit.
Julie Degen
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