[opendtv] Re: Targeted TV Advertising Catches Interest
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "OpenDTV (E-mail)" <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 14 Oct 2004 16:30:33 -0400
I'd love to know how one would target FTA OTA TV ads,
unless the customer buying his set or recorder
agrees to have some device plugged into the set
that either identifies where he lives or what his
"demographic group" might be.
It's easy to just say you'd send to "an IP address,"
but how are these assigned, by whom, and why should
a customer agree to have this spam bait installed in
an FTA set?
Bert
-------------------------------------------------------
Targeted TV Advertising Catches Interest
- Oct 13, 2004 01:02 PM (AP Online)
NEW YORK (AP) -- As the advertising industry worries
about the effectiveness of traditional television
advertising, venture capitalists are betting the
30-second spot has a bright future.
Since 2000, venture-capital firms have poured millions
of dollars into fledgling companies developing software
designed to get America's couch potatoes to watch TV
ads. Television companies are starting to roll out
those services, which enable advertisers to broadcast
commercials tailored to specific groups of viewers.
With the technology, a New York car dealership, for
instance, no longer is limited to a one-size-fits all
TV commercial. Instead, the dealer can air ads for its
luxury brands in an affluent neighborhood such as
Westchester, while marketing its lower-priced models in
zip codes where residents may have less purchasing
power.
In the next year or so, advertisers in some regions will
be able to use the technology to target individual
households _ a sort of direct marketing over TV.
Depending on the company, it can be done on cable,
satellite or traditional broadcast television.
...
http://finance.lycos.com/home/news/story.asp?story=3D44242372
=20
=20
----------------------------------------------------------------------
You can UNSUBSCRIBE from the OpenDTV list in two ways:
- Using the UNSUBSCRIBE command in your user configuration settings at
FreeLists.org
- By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word
unsubscribe in the subject line.
Other related posts:
