[opendtv] Re: Targeted TV Advertising Catches Interest
- From: "Gary Hughes" <ghughes@xxxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Wed, 20 Oct 2004 13:09:03 -0400
> -----Original Message-----
> From: opendtv-bounce@xxxxxxxxxxxxx=20
> [mailto:opendtv-bounce@xxxxxxxxxxxxx] On Behalf Of Manfredi, Albert E
> Sent: Thursday, October 14, 2004 4:31 PM
> To: OpenDTV (E-mail)
> Subject: [opendtv] Re: Targeted TV Advertising Catches Interest
>=20
>=20
> I'd love to know how one would target FTA OTA TV ads,
> unless the customer buying his set or recorder
> agrees to have some device plugged into the set
> that either identifies where he lives or what his
> "demographic group" might be.
There is some technology out there that tries to infer a
demographic profile from your viewing choices and behavior. In
a PVR based environment, some number of ads would be pre-fed
to your local storage, perhaps based on zip code. At insert time
a choice is made from the available ads based on the inferred
demographic. In theory nothing goes back to the service provider.
If you were to broadcast multiple ads simultaneously, a similar
technique could be used to select the appropriate ad.
gary
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