[opendtv] Re: Targeted TV Advertising Catches Interest
- From: "Kon Wilms" <kon@xxxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Thu, 14 Oct 2004 16:42:51 -0400
Perhaps by station market and coverage area? Like for me, being in LA,
the local Fox station could fill the airwaves with ads for automatic
weapons, alarm systems, and other such products. Since there were 900
voilent crimes I can see a good demand for this here.
Cheers
Kon
;-)
> I'd love to know how one would target FTA OTA TV ads,
> unless the customer buying his set or recorder
> agrees to have some device plugged into the set
> that either identifies where he lives or what his
> "demographic group" might be.
>
> It's easy to just say you'd send to "an IP address,"
> but how are these assigned, by whom, and why should
> a customer agree to have this spam bait installed in
> an FTA set?
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