[opendtv] Re: TPV HDTV viewership survey

  • From: Craig Birkmaier <craig@xxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Mon, 6 Aug 2007 14:31:32 -0400

At 10:52 AM -0400 8/6/07, Manfredi, Albert E wrote:
Barry Willis wrote:

 These numbers are skewed by the fact that The Perfect Vision
 was originally (and is still somewhat) devoted to home
 theater. Core readers are probably still home theater fans,
 even though the publisher is doing his best to break away
 from them. The 81% HT ownership and $11K systems numbers
 don't reflect the reality of most consumers, especially now
 that most HDTVs are being purchased at mass market outlets.
 The OTA use percentage may not either.

Agree completely. That's why I figured that if 12 percent of THOSE HDTV
viewers get their HD content via OTA, it's probably a good indication
that within a more typical cross section of society, DTV content from
the OTA sources will probably at least retain the 15 percent share that
OTA gets now, among all households.

Bert

I still can;t figure out how you came up with 12% OTA viewers in this survey?

Regards
Craig


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