[opendtv] Re: TPV HDTV viewership survey

  • From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
  • To: <opendtv@xxxxxxxxxxxxx>
  • Date: Mon, 6 Aug 2007 15:25:49 -0400

Craig Birkmaier wrote:

> I still can;t figure out how you came up with 12% OTA
> viewers in this survey?

12 percent *of the HDTV viewers* in the survey were using OTA as their
HD source.

The way I came up with the figure is that 9 percent of those surveyed
got HD from OTA, but only 75 percent of those surveyed were HDTV
viewers.

So, 0.09 / 0.75 = 0.12. Which means, of the HDTV viewers, 12 percent
obtained their content OTA.

The other 25 percent of those surveyed were SDTV viewers, and how they
got their content was not reported. So possibly, some of them also used
OTA as their source. We just don't know.

I just thought it was noteworthy that among such stratospheric spenders,
so many used OTA as (apparently) their only source of HD content.

Bert
 
 
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